World Twenty20 World Cup and Hyundai\'s Showcase
|   Monday, September 17, 2012
The ICC Twenty20 World cup is one event that has been designed by the ICC with the intent of keeping the world of cricket on it,s toes with the introduction of fast paced competition and adrenaline induced rush that can only be experienced through the competition of twenty20 matches. The said tournament is held twice a year which is attended by 12 qualifying teams and it is no wonder that not only the countries from which these teams hail, but also there denizens are deeply involved and immersed in the inner workings and excitement of the tournament.
It presents them with a chance at holding the world cup title which is not only prestigious but at the same time uplifting and there is no greater glory in the field then this.

With the world twenty20 world cup the world is in a state of fervor and there seems to be an air of electricity surrounding the world of cric ket and it,s followers as well since it is the next big thing after the World Cup. Due to it's immense popularity amongst the masses, many entrepreneurs take this chance as a means to advertise their own merchandise in conjugation with the paraphernalia related to the sport.

Hyundai is one of the more well known and technologically sound of Automobile industries out there with a large number of successful vehicles (or conveyance means) to it's name..It is based in many countries and the said company too has in the past tried to benefit from the sports's fame in whichever country it is prevalent. An example of said activity was seen in India on 6th to 9th of this month during which Hyundai showcased the Twenty20 World cup's ''First Ball'' event in major cities like New Delhi, Mumbai, Chennai, Hyderabad, Ahmadabad and Lucknow.

A unique and individually branded Hyundai Eon vehicle was used as a venue for showcasing the balls in question since it was essential for Hyundai to dis play there commitment and passion for the sport as well. In addition to this there were other activities as well, under the banner of various dealers, that pertained to the sport such as cricket trivia, juggling balls, Graffiti walls etc.

It was mostly a means set up by the company to allow the fans to take part in the celebrations of the ICC Twenty20 World cup that will be taking place in Sri-Lanka.It has been also made apparent that the balls will be handed over to the Umpire prior to an hour before the match starts so that the ball to be used can be chosen from amongst the assortment. Hyundai has also been the patron to the ICC Trophy and has showcased it in the special campaign entitled ''Trophy Tour''.

Hyundai further stated that they ere delighted to be associated with there official partners (till 2015) and stated the Tournament as a opportune platform for the company. They were of the intent to utilize the event to not only make it obvious to the populace of ther e commitment towards sports but also to create an experience that is unprecedented with the First ball showcase and assure that people of there continued optimal services provision and escalating the hype and momentum for the approaching World Cup.
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