Will Mercedes new release hold on to the reputation of the brand?
|   Monday, December 10, 2012
Mercedes Benz takes a big step introducing their new sedan, the CLA. The car will be first seen in a commercial during the Super Bowl.

The marketing strategy adopted by Mercedes is worth appreciation. Millions of eyes all over the country will be watching the Super bowl, and to introduce a new car in commercials between a Super Bowl game will reach out to far more number of people in an auto show.

This marketing strategy is also beneficial in many other ways.
The targeted market for this car is people in their mid thirties. A huge proportion of this targeted customers will be constitute the audience for the Super Bowl. Thus it is an intelligent marketing strategy from Mercedes.

The unique marketing also has another benefit. The age range of the targeted customers is lower compared to the age range of other luxury car brands. Thus by introducing the new model, Mercedes widens the car market of its brand. Thus strategy is thus striking in many levels. The car is a product of unique styling and engineering excellence. The first look of the car will be ravishing. The sporty and compact sedan is the perfect car for the aspiring youth.

The car will be priced at a very affordable 30,000 dollars. With this price range it will be much more appealing to the targeted customer base. Now the ambitious people starting out their career will be able to boost their image by owning a Mercedes.

The CLA is a coupe styled 4 door stylish automobile. The first viewing of the concept was available at an auto show earlier this year. The first introduction to the model will be offered in another auto show at the end of first quarter of the next year.

The car although not seen by many till now, still from trustworthy source acquainted with the companies ideas and plans, the car is one of the best combination of finesse and marketing strategy.

The company has been increasing their sales over the yea. There has been a huge percentage increase in the brand's sales from last year. Still, critics believe that there needs to be a further increase in the customer base. Especially the youth needs to be included in the customer base of the car. Thus this new car and its marketing strategy can prove to be very helpful for this purpose.

Mercedes has been trying to dominate the luxury car market for quite some time now. It has made great progress, and has overtaken many other famous brands on its way. Still the new innovation, the Mercedes Benz CLA will try to carve its way to the top.

The car allows a young person to start driving, and then move on to a more luxurious car of the brand later in life, with its affordable range. The marketing strategy has gained lot of appreciation. This strategy has already started to build a huge anticipation for the launch of the car. This will work in a positive way for the company.

Thus to conclude, we can say that the new CLA can be counted among the best achievements of the company.
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