Volvo Will Launch A System Allowing Cars and Cyclists To Communicate
|   Wednesday, January 07, 2015
Volvo will be exhibiting at CES 2015, a fair dedicated to the latest technologies, a revolutionary system that will enable efficient communication between bicyclists and cars to avoid accidents.

Although it promised that none of its car passengers will die or will not be seriously injured by 2020, Volvo is focusing part of its knowledge towards protecting other road users too. This is why it is investing seriously in protecting cyclists. Already the new Volvo XC90 comes with a system capable of detecting the presence of a bicyclist and even warning and braking the car.


But the Norse have bigger plans than that. This is a more advanced system, which involves communication even with bicyclists. Volvo has joined forces with a manufacturer of special helmets for cyclists, and with Ericsson to give rise to a system of communication between the two road users. It will be ready to debut at the International Consumer Electronics Show (CES) fair, held in Las Vegas from 6 to 9 January 2015.

The system uses a prototype helmet that transmits to the driver the cyclist position. If an imminent collision is detected, both the rider and the driver are warned. The system works even when the rider is in the blind spot.

This innovative concept is a result of an all-Swedish partnership between Volvo Cars, POC, the leading manufacturer of protective gear for gravity sports athletes and cyclists, and Ericsson, the world leader in communications technology and services.

The reason cyclists are getting this system is because the number of accidents in which they are involved is still growing. Only in 2012, 4533 cyclists were injured in a car accident in Berlin, capital of Germany. According to statistics, worldwide, more than half of accidents involving cyclists occurred after an impact with a car. Volvo and its partners aim to reduce that statistic.

"The partnership between Volvo Cars, POC and Ericsson is an important milestone in investigating the next steps towards Volvo Cars' vision to build cars that will not crash. But now, by exploring cloud-based safety systems, we are getting ever closer to eliminating the remaining blind spots between cars and cyclists and by that avoid collisions" stated Klas Bendrik, VP and Group CIO at Volvo Cars.

The system is designed to be particularly useful when visibility becomes an issue, like in poor lighting conditions or roads with many curves.

"Our mission is to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. The partnership with Volvo Cars aligns very well with our mission and we are excited to see how we can contribute to cyclist safety and increase interaction between cars and cyclists alike" added Stefan Ytterborn, CEO and Founder of POC.

The project is based on the Volvo Cars City Safety system: an integrated tech on the new XC90 model that can detect, alert and self-brake to avoid collisions with the bicyclists.

From 1927 Volvo has been in operation and continues to grow. Currently, Volvo is one of the most well-known and respected brands in the world with sales reaching 427,000 units in 2013 in about 100 countries
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