Volvo and Geely collaboration will leave a great impact in the Chinese Car market
|   Sunday, September 22, 2013
The initiative for working together began when Geely made an attempt to own Volvo cars in 2008. But by 2010 deal was finalized between both the companies and Volvo continued to make car as it used to prepare earlier. Geely wanted to work with Volvo in order to develop car models specially for capturing a major position in China. And with this aim, they have recently assured of having a research, and as per the announcement both the companies are working on a modular shaped car model.


During Frankfurt Motor Show Volvo used a platform for designing car. With various experiments based on the size and shape of the car and this type of car was unveiled at this show. Although the latest car is different entirely than a Concept car. This new project between Volvo and Geely is all set to make smaller cars which ensure less research and cost of development on the whole.

Depending on the industry trend, it allows creative integrated design allowing various platforms for vehicles from a single car model. This innovation makes certain that this type of vehicle will welcome different brands in the car market. R&D center situated in Sweden is determined to work efficiently to enhance the competition in the technological headship in industry. Mats Fagerhag, CEO of R&D center believes that the center will surely prove its worth in the market.

The main motive of Geely is to develop vehicles in large number for the market; on the other hand Volvo will carry its duty to look after the premium segment which is quiet lower in capacity. Hakan Samuelsson, the CEO of Volvo has recently shared his view, with the necessity of Volvo being close to German car brands. Although nothing is confirmed about details of the vehicles. It is known the manufacturing center is situated in Gothenburg, Sweden. This is help to benefit from all the resources available in that area, as per informed by Geely.

It can be hoped that the collaboration will surely lead to develop good vehicles that can be relied and along with all safety measures. It is not yet known to the buyer, where the car will be launched. It can be either in USA or it can be sold in China too.

This news is sure as per the various source, Geely is working efficiently to come out as a huge brand in the domestic market of China. This is mainly aimed to compete with Chery which is considered to be one of the largest car exporter based in China. Geely is confident with their 180,000 units to be moved in the overseas, as compared to Chery which has sold 184,800 vehicles as per the 2012 report. This is indeed a successful step ahead for Geely and by 2018 they can go ahead with 60 percent.

Volvo will expand its market after working with Geely and hopefully they will create a great impact the Chinese automobile industry. And the Chinese market will witness some new car models with brand new technologies associated in it.
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