Volkswagen announces the demise of the Camper brand
|   Tuesday, October 30, 2012
Volkswagen has officially announced the decision to stop production of the iconic Camper by the end of 2013 and this is an emotional decision for the people making the decisions. This decision was taken as the Camper was most popular in the Brazilian market and fall 2014, the policies and road safety standards are set to improve in Brazil due to which the Camper will not be feasible. Investing in improvement on the Camper platform is not a commercially viable decision and as a result the plan to phase out the Camper was finally taken by the authorities.


The Camper was originally known as the Volkswagen Type 2 and these featured in a series of body types, based on the same chassis. Some of the available models were the T1, T2, and T3 and later came the T4, T5 and the Transporter. The Volkswagen Type 2 first came into production in early 1950 and the vehicle featured a rear mounted engine with slip seat windows. The T1 came into production in 1968 and in 1975 the vehicle was launched in the Brazilian market.

The Type 2 was conceived later and the vehicle was stopped in the production lineup before the vehicle was introduced in the European market. The Volkswagen Camper is based on the same platform as the Kombi and production of both the vehicles were recently stopped in Brazil. Therefore this was the last market where the vehicle was viable and end of sale in these results in the extinction of the brand in general.

Most of the vehicles available in the T series were outdated by the end of 1990 except for the Kombi and the Camper which are still in production till 2014. This decision is a painful one as it has a piece of history attached to it. These vehicles had a rare off road talent that no other covered wagons in the past showcased and hence, the stout engine and bodywork paid off in the rough terrains of Brazil, at least till recently.

The Camper as well as the Kombi and all the vehicles in the T series had a special external design and could be hence identified at once from a distance. A total number of four million of each vehicle were sold worldwide since launch and this is among one of the most popular brands in the world. The Camper is still seen as a piece of history although it is not suited to the modern breed of cars.

The camper feels like a giant tin box on wheels. It is highly unstable and quite uncomfortable. It is high on space and can be used on most off road camping trips for the sole purpose that it has a lot of space. The transmission feels quite mechanical and it is a pain to drive the vehicle for a long time at a stretch. The gauges are pretty basic and only the very basic have been installed to reduce price and weight, most basic luxury features have also been done away with.
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