U.S. Light Vehicle Demand Up By 20% In USA
|   Saturday, September 08, 2012
In the past month, U.S. car sales (led by Honda, Volkswagen and Toyota) increased by 20 percent, representing the strongest growth rate over the last three years.

This August the Seasonally Adjusted Annualized Rate (SAAR) has gone up to 14.53 million, compared to 14.1 million in July and 12.5 million in the previous year. Right now, the U.S. new auto and light truck sales have increased 15 percent, or 9.7 million. Those facts represent a ray of light among darkened economic signals and poor job growth.


"The auto industry continued to outperform the general economy in August," said Bill Fay, Toyota group vice president and general manager for Autonews. The Japanese company has registered a 46 percent sales increase last month, part of its recovery from the catastrophic year 2011. Toyota's 46 percent increase comes after leaps of 60 percent in June and 87 percent in May.

From a year before, the other Japanese from Honda posted a 60 percent increase. The Honda brand sales have increased by 58 percent, leading to a total of 115,675 units. Acura deliveries witnessed a massive 73 percent grow to reach 15,646 units. Honda, just like Toyota, was expected to be among the auto industry's biggest winners as it too continues to recover from inventory shortages as a result of the March 2011 earthquake in Japan.

Among the major brands, VW led the line with a 63 percent increase. By the way, that represents the 12th consecutive month of gains of over 25 percent. If we include Audi, (up by13 percent), as well as other luxury brands, the VW Group sales have soared by an impressive 48 percent. August sales for the VW brand totaled 41,011 due to the automaker devotion to redesigning models in key segments, especially small and mid-sized sedans.

Low demand, consumer discount, new models, as well as fleet deliveries, and more favorable credit are also helping light vehicle sales along. In some particular cases, automakers are coming with aggressive stimulant programs which reward dealerships if they sell more cars and light trucks.
Now, let's see how other carmakers fared. Chrysler had a 21 percent plus in car deliveries and an 18 percent increase in the Ram brand volume.

Ford Motor reported a 13 percent increase in sales in August, with retail volume standing 19 percent higher over August 2011. Sales went up by 13 percent for Ford and 2 percent for Lincoln. The company claimed it also has plans to boost fourth-quarter North American vehicle output by 7 (50,000percent) over 2011 levels, meaning 725,000 units will be made.

GM was aided by Olympics advertising and a Chevy promotion, thus is claims its sales rose by 10 percent. Overall, GM's retail sales have gone up by 11 percent while fleet deliveries saw a 6 percent rise.
Nissan said its U.S. August sales indicated 98,515, 8 percent more than a year ago, while Subaru soared 36 percent.

At the British from Jaguar Land Rover, sales jumped 31 percent last month, a feat made possible thanks to new models like the Range Rover Evoque.
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