Upgrading Volvo S60 and S80
|   Wednesday, October 10, 2012
Volvo revealed major updates to S60 and S80. One of the newest mid-cycle refresh model S60 will follow 2010 debut while S80's revision will be its second since its 2006 launch. Local models will soon reach if these updates will follow minor changings which had been announced earlier. S60 is one of their most easily sold models in US and China. S80, a larger and older model will also get a makeover next year.

According to National Highway Traffic Safety Administration, the sales overall sales of Volvo are affected by S60 and S80.
Volvo S60 is an established member of luxury segments. It competes the segment with its six cylinder engines. Styling of Volvo S60 is unique and attractive with carefully considered ergonomics and well-designed seats. They are considered as solid alternative to other luxury sedans. S80 got sophisticates looks and its innovative safety features are also hard to ignor e. It can seats four adults comfortably and has a standard all-wheel-drive system.

For any industry, it's their main goal to achieve high profits while increasing sales. But Volvo faced 1.3 percent decline in the last year and it is the fall back of company. Decline in sales means decline in profits. Volvo's sales are down compared to the last year. According to the global head of marketing and sales for Volvo industry, the brand models will be getting a major refresh to help in increase of sales.

Innovation leads you towards your desired goals and neither the S60 or S80 will be entirely new for the coming year, instead both are getting mid-cycled updates. The update is planned for S60 and S80. Volvo's S80 model was updated in 2010 and was last redesigned in 2006 while another best-selling model S60 is not matching the performance and luxury factors of the competitors. These models will be followed by a reform of Volvo XC90 crossover in the second half of the year 2014.

This new model is expected to use Volvo's new SPA that is Scalable Platform Architecture which is a great start for the production of future models. Recently launched V40, XC90 will be a key in achieving the Volvo's lost annual sales target. Both models will get a full redesign. The new SUV will use a new model architecture that uses other lightweight materials. It will be powered by a variety of Volvo Environmental Architecture (VOA) engines which makes the car lighter and powerful than the than the current crop of 6 cylinder units.

Worldwide Volvo wants to sell 80,000 cars annually by 2020 and US market is their targeted area to boost worldwide sales. It will likely be designed to provide these future models to American buyers, which is the company's most important market. Prototypes have not been spotted but Volvo is working on a major refresh for its model facelift of S60 and S80 in the future. Furthermore, Volvo might build a competition for the Mini Cooper, as they are ver y lucrat ive in the automobile industry.
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