Toyota Likely to Market Subcompact SUV Called C-HR
|   Friday, October 17, 2014
Toyota is poised to join the rapidly expanding subcompact SUV market.

The new C-HR which made its debut at the recent Paris auto show is set to join the Toyota lineup for 2015. At the Paris show, the concept C-HR sported exaggerated styling reminiscent of the new Yaris and Camry.

According to Yahoo Auto News, the new model's styling will be toned down quite a bit, however, it will retain the unique lines that were shown on the floor of the Paris auto show site.
At the time of the show, Toyota was still undecided about whether or not the C-HR was to become a reality.

The move to the market was apparently made after Toyota executives looked at the competition, Nissan's Juke, Chevrolet's Trax, Buick's Enclave and Honda's upcoming H-RV, and decided this was an expanding market segment that Toyota had to compete in. It's more likely, though, that the news of Honda's planned H-RV subcompact SUV spurred the world's largest automaker to act.

The subcompact SUV market, which did not exist as recently as four years ago, has come on strongly as vehicles of this range have become increasingly popular with buyers. A niche market that is moving mainstream, the compact SUV fits between popular crossovers and all-wheel-drive station wagons.

In the future, it is likely that other major manufacturers will offer competition in this market as well because global fuel economy and emissions limits are forcing manufacturers to offer smaller vehicles in order to meet those goals. Subcompact SUVs are usually available in standard gasoline and hybrid versions.

The C-HR will reportedly be equipped with a version of the advanced Prius hybrid power system. The new power system is slated to appear in Prius models for 2016.

Karl Schlict, Toyota's European Sales Group vice president, confirmed the details of the new C-HR.
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