Toyota launches the Liva TRD especially for the Indian market
|   Monday, August 13, 2012
Toyota was not really keen on introducing sports cars in the Indian market till now but things are set to change with the introduction of the new Toyota limited edition Liva TRD Sportivo. The car is the hatch back version of the Toyota Etios and is its sportier cousin.

However, Toyota plans to unveil the Liva TRD in India before the 2013 Etios Rally Cross and this car is set to be loaded with exciting sporty features. The Liva TRD is set to be tuned for performance and the car is set to go into mass production post 2013.


Toyota is also planning a sporty upgrade to the Etios if the Liva TRD becomes successful and Toyota is hopeful of a successful launch to the Liva TRD. Toyota has planned the new launch to celebrate the first anniversary of the Toyota Etios in the Indian market.

To keep things exclusive, Toyota is planning to sell only 1,200 of the Liva TRD in India and this is sure to increase the hype for the vehicles. In fact inquires regarding bookings have increased ever since the official announcement and Toyota is hoping to make it big with the Liva TRD.
TRD stands for Toyota Racing Department and the TRD is responsible for the induction of new technology in the squad. The Liva TRD sports sporty front and rear bumpers, a roof spoiler, 15 inch alloy wheels, sporty side graphics in red and a gun metal finished body which enhances the overall appeal of the vehicle.

The limited edition Liva TRD also features a sporty TRD badge on the vehicle and this separates the Sportivo from the base model. The gear shifts and the badge knob on the inside are also specially designed for the Liva Sportivo and these heighten the appeal of the car.

The Sportiva is set to launch at a base price of Rs. 5.23 lacs for the petrol variant and 6.32 lacs for the diesel variant. The Liva Sportivo is however available in two color schemes, ultramarine blue and white and the car has already started building up a space for itself in the highly competitive hatch back segment.

Toyota has introduced the waku doki ad campaign especially for the Liva TRD and the marketing department has been doing everything that it can to attract the much needed attention.

Toyota aims exclusively at the younger college going generation as the target market and exclusive features have been added to the vehicle to make it appealing to the crowd. Toyota aims to see 10,000 happy customers in the fiscal year 2012 – 2013 and the plan is set to materialize with the introduction of the Liva TRD.

The base model of the Liva has already won accolades for its interesting and innovative engineering and the best thing about the vehicle is its low maintenance and running costs. As India is a price sensitive country, the Liva is perfect for the city conditions. Toyota aims to achieve high sales figures by the end of the first quarter of 2013.
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