Toyota Auris Will Debut In US Market In 2015 Under Scion Name
|   Saturday, January 10, 2015
The Japanese from Toyota confirmed the Auris debut in the United States market will take place in 2015. This comes from the United Kingdom division of the Japanese brand. The model will be sold by the American division called Scion, totally unlike the other Toyota models on offer. This model is dedicated to young audiences.

Toyota representatives have confirmed that iM Scion Concept, a model developed by designer Troy Sumitomo for the SEMA 2014 fair, the largest United States auto event dedicated to the tuning culture, will receive a production model at the Auto Show in New York, 2015 edition, scheduled for next autumn.
This series model may look exactly like the Auris sold in Europe, but with specific logos belonging to the Scion division and specific changes that distinguish the model sold in the United States for another one sold on the European market.

Scion representatives say that the name "IM" is derived from the first letters of the words "individuality" and "modern" and characterizes their new model. The folks at Scion will make their new hatchback as appealing to young audiences not only through maneuverability, design and fuel consumption but also with the purchase price, the Scion iM being expected to cost less than 20,000 dollars.

That means it will be more expensive than a Toyota Corolla in its basic version sold in the United States, but still cheaper than a FR-S Scion equivalent of the Toyota GT 86, which starts at just over 25,000 dollars in the United States.

The IM design concept from Scion, made by designer Troy Sumitomo from Five Axis, seems to have attracted the attention of the target audience, according to brand representatives at least. The demographic niche they want to attract from Scion was captivated by the widened body, big wheels and low ground clearance.

The iM Concept comes with overhangs on the front and rear bumper that create dynamic surfaces and geometric grid inserts, as well as deep air intakes and fog lights. Big 19-inch forged alloy wheels fit the large body really well while also housing vented rotors 4-piston front calipers, which work really well with the height adjustable racing suspension.

Scion has already told media to expect a car that "meets the needs of city streets with excellent fuel efficiency, sporty handling and easy parking."
The exhibition model was painted in a special shade of paint to attract attention, which is called "Incrediblue". Most likely, the version number will not get changes made by the American designer, seeing that the exhibit was designed only to draw attention to the upcoming releases of Scion in the United States.

Overall, Scion is an innovative brand in terms of basic efficiency principles as well as transparency when purchasing a car. The Pure Price policy from Scion means that the dealer price tag is the actual price a client pays. No fine print to read and interpret. More good-guy points for them.
PHOTO GALLERY
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