Throbbing Sales of Hyundai\'s Passenger Units Steered Its Growth In 2012
|   Saturday, January 05, 2013
Hyundai recorded a huge growth of its passenger car unit sales in 2012 from January to November and the resources seemed to report continued augmented sales in December also. Hyundai's official distributor in Philippines Hyundai Asia Resources Inc. (HARI) reported the sale of Hyundai Passenger Cars rose over 25 percent from the previous year 2011, with an overall growth rising to almost 10% for all categories of Hyundai cars. Hyundai Accent, Elantra and Eon were the top selling passenger cars.


The delayed arrival of light commercial vehicles like Tucson, Santa Fe, and Grand Starex could not halt the growth nearing 10 percent as recorded by Hyundai Asia Resources Inc. from January to November 2012. Despite the November sales declining by 25 percent from the same month previous year as there was the situation of late arrival of highly anticipated light commercial vehicles there was not a single month where sale of Hyundai cars fell below thousand units.

With sale percentages of Hyundai cars rushing by considerable units over 35% in January, February, March saw huge upsurge and the demands of Hyundai cars but the month of April recorded a low rise a little over 10 percent of the light commercial vehicles delayed shipment. May and June also recorded high sales from the previous year, these contributed to an overall rise of 23 percent in the first six months of 2012 over the same time period previous year. The next five months till November recorded a similar trend of uproar demand for the Hyundai cars and recorded a 25 percent growth overall of the Hyundai cars.

Hyundai Asia Resources Inc. introduced the all new Santa Fe and the trendy Eon mini subcompact in the auto market. Mrs. Agudo the President and CEO of Hyundai Asia Resources Inc. expects to surmount the Hyundai's 2012 sales upsurge in 2013 by introducing the new generation of Accent in a diesel engine variant in the market. New Accent would be powered by a Common rail Direct Injection technology enabled 1.6 litre diesel engine, coupled with 4-speed automatic transmission or 6-speed manual with an improvised Variable Geometry Turbo capable of producing a maximum torque of 260 NM and a maximum horsepower of 128 HP.

The greatest challenge faced by Hyundai Asia Resources Inc. this year according to Mrs. Agudo was to obtain continuous and ultimate customer satisfaction with a smooth force which was one of the important forces driving the upsurge of demand for Hyundai cars with the perception of making the automaker the most reliable and loved brand. He demands that Hyundai is not only trying to establish itself in the auto market as the most trusted but also trying to reach out as an essential life space of every family after home and work place.

To meet the demand and exceed the numbers in the New Year, Hyundai Asia Resources Inc. has taken innovative steps to increase its customer intimacy with a healthy and vibrant at every dealership to develop fruitful and long term relations with the agency.
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