The Volvo's new model XC90 built with new design language
|   Friday, January 02, 2015
The new 2015 Volvo big SUV model XC90 built on new SAP (Scalable Platform Architecture) introduced the new design-language. This is Volvo's first model to feature with new design theme. Hence, the elements of it in the up-coming years will filter other range of Volvo cars while during it gets replaced or refreshed.

Speaking to Autocars, Anders Gunnarson the Volvo's exterior Design Manager said; "As guiding line the confident word came up in earlier program.
We did have lots of confidence back from past history and to enhance that we introduced new design theme to our model XC90."

According to Anders Gunnarson, the front-end of vehicle extremely strike at the first glance as it's the model's important part where wheels and grille are stance in great good position. To bring out and expose brand's name in best way with full dedication regarding details, those elements to feature in right order was more important.

Volvo's Design boss Thomas Ingenlath introduced new Volvo's badge Iron Mark. This included history elements in different manner like having Iron Mark with diagonal line, lettering, material, the depth and free-floating grille. However, for both of model's interior and the exterior it was important to consider all those elements.

Further Anders mentioned that the designed for front headlights with Thor's Hammer was been quite interesting. In the Viking story hammer is known as Mjolnir and so we can take its ownership as being Scandinavian Vehicle Company. To communicate with new technologies and have a visual day-night identity with headlights a lot of working has been done by the industry quite some years from now.

However, to give the model XC90 up-market quality, Volvos attempted a serious looking design with that of car shoulder creating crease line for more quality perception. Compared to previous old vehicles, this model gives more of machine looks and its sides with belt-line position provides with majestic feeling which is most important.

Moreover, according to Anders; the cars proportion at rear is more important so as to make it look solid from rear. Perhaps, the centre of gravity is not needed to be lowered as being SUV, but Volvo has worked on it a lot to make it feel and look as if on Tarmac it's sturdily standing.

Traditionally Volvo's taillights are in standing position, but new XC90 model from rear with more technical features created nice graphical form. At the rear end the spoiler has been pulled down so as to create wide sensation and also underneath to the spoiler the brake-lights are hidden.

The Chinese company has owned Volvo and so not everything will remain same. Moreover, certain things will remain same such as the grille, front lights and so forth, but to chase contemporary trends can be simply risky for the company like the one Volvo, said Anders. In China, Volvo has its design studio researching on everything to know about. Further Anders says, rather than going for markets tastes it's more important to know what exactly one want to get an optimal outcome from what one wants.
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