The Renault Zoe Electric Car Will Not Achieve Planned Sales Target
|   Wednesday, November 06, 2013
The Renault Zoe does not sell as well as hoped by executives of the French company, say industry analysts quoted by Automotive News. According to the analysts from Inovev, Renault will sell about 10,000 units Zoe in 2013, 40,000 fewer cars than originally planned.

The representatives of the market analysis company say the sales forecast was provided by a source within Renault who preferred to remain anonymous.

However, those from Inovev says that sales of Zoe and other electric models will have an upward trend in Europe when the public charging network of such vehicles will increase to a similar fashion with fuel power stations network.


The market analysts from IHS Automotive estimated that Zoe Renault will sell 23,434 units in 2014 and 25,843 units in 2015. Zoe target of 50,000 units per year will be reached by 2020, according to estimates from the IHS Automotive.

Technology Specialist at IHS Automotive, Alastair Hayfield, says the momentum of these vehicles is influenced by factors such as battery technology, legislation and fuel prices, in addition to infrastructure of charging stations for electric vehicles.

Meanwhile, the representatives of Renault say they have no pre-sales target for electric vehicles. The spokesmen of the French car manufacturer refuses to comment on the value of 50,000 units annual sales target for Zoe.

Renault said they were confident that they could achieve the global sales target for electric vehicles, announced at 1.5 million units by 2016, at alliance level. From January to September, the Zoe has sold 6,600 units. This is the most popular electric model of the French.
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