The New Mercedes-Benz C-Class Goes Into Production
|   Tuesday, February 11, 2014
Daimler announced the production start of the new Mercedes-Benz C-Class at its plant in Bremen. In this factory some 1 billion euros will be invested. The Bremen center controls the global production for the C-Class model.

The first Mercedes-Benz C-Class left the assembly line plant in Bremen. The production kickoff marks the beginning of a new chapter for Mercedes-Benz in the success story of its best selling model. Up to date, the company has shipped more than 8.
million C-Class cars all over the world. The factory currently makes 8 models along with the C-Class sedan, the C-Class estate and C-Class coupé, the E-Class coupé and cabriolet, the GLK and the SLK and SL roadsters are also made in Bremen.

"The new C-Class is setting new standards in the premium mid-range segment in a number of aspects – from design and perceived quality, driver assistance systems to lightweight construction. Just as important: We are also raising the bar in terms of production. Within just six months we will have ramped up production in four C-Class plants on four continents. With this, we are leading the way - a further milestone in our Mercedes-Benz 2020 growth strategy" declared Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.

From 2014, the C-Class will be built, for the first time, in four factories in four continents, the same standards typical of Mercedes-Benz Bremen being found in East London (South Africa), Beijing (China) and Tuscaloosa (USA). In six months, the C-Class production will start at all these locations.
The total investments in the new C-Class this year, and next year, totaled 2 billion euro.

: "The intensive networking between the four C-Class plants around the world is an excellent example of how experts from various regions and cultures work hand in hand at Daimler with dedication and success. Alongside their colleagues from Bremen, around 300 employees from the international also underwent intensive training in order to pass on their detailed know-how in Tuscaloosa, East London and Beijing," stated Wilfried Porth, Member of the Board of Management of Daimler AG, Human Resources and Director of Labor Relations and Mercedes-Benz Vans.

The new C-Class offers a clear emotional design, and a number of technical innovations. In addition, this model presents a wide range of standard equipment, very low exhaust emissions and fuel consumption statistics. In order to ensure the highest possible level of safety, the C-Class includes almost all new systems like the Mercedes-Benz Intelligent Drive assistance, which is found on the S-Class and E-Class models, with a number of improved functions. As standard equipment, there is the ATTENTION ASSIST, which signals the driver's inattention and drowsiness. Another standard feature is the COLLISION PREVENTION ASSIST PLUS with adaptive brake, which protects against collisions at low speeds, up to 7 km/h.

Mercedes-Benz announced the new C-Class at the end of last year. The new C-Class generation opens a new chapter in Mercedes-Benz's success story and will arrive on the market in 2014 to set new standards in the premium class. The price of the base model C 180 costs 27,500 Euro and can already be ordered.
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