The Kia original essence of ads to Promote the Sales
|   Sunday, July 29, 2012
Kia Motors are geared up to give you an idea about a number of additional hamsters riding around.

The makers are ready to give the fourth generation of their well liked rodent, for which they are doing a centric promotion campaign having the small screen spots starring full of life hamsters -- frequently irksome hip-hop stuff-driving the hatchback.

"The sales of the company is 78 percent till 2008 according tot the Ad Age's Small Agency Conference held this week, thanks to be the fraction to the achievement of this promotion", said by the Kia exec VP of marketing and communication Michael Sprague.


An executive said in a press conference held that the company is planning to spin a new edition of the Soul compact car in the upcoming year although refused to reveal that in which country the car would be sold out.
In the foremost semi of this year, Kia is the second rated best selling model in the United States and in the cure the soul is built.

"All the success of the soul is credited to its agencies who are division of it, the way the campaigns are done to the car and to the way the car reached its demographic aim", said Mr Sprague, who called Kia a brand name with a contentious way of thinking.

Harmony, games, pop cultured and linked existence that include a close up connection with the family and friends and connection with the machine what is called by Sprague are the basic four pillars around which company designed all its promotion for its car- in a request to Millennials.

Sprague added that, Kia wanted to turn the hamsters into icons and to do that it had to connect the giant rodents to "music, fashion and pop culture." As for music, the marketer worked with hip-hop couple Black Sheep, whose music "This or That" was featured in the spot.

Sprague said in a statement "As the Kia company wants to be known with a hamster trade name, finally they are achieving this". He also added "To reach to this success the key company used the campaign in a well structured manner like shaking a hand with NBA star Blake Griffin meant for the Kia Optima, in which Griffin dunked larger than an Optima in the slam-dunk competition throughout the NBA's All-Star weekend in 2011.

The relation of the Kia with its ad agencies play a big role in their success. They have been working for more then 13 years with David & Goliath which is a very long standing association with the Go Productions, Zeno Group and Animated Designs.

Kia and all its agencies believe in taking a risk and that reward as a fast-paced surrounding to them.
"Whenever it comes with the consults about the marketing of their product, there is only person in Kia that's the CEO and also to the fact that there is no system of government in the company", aided by the Sprague.
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