The Hypercar At Geneva: The Lamborghini Veneno
|   Sunday, March 10, 2013
At Geneva this week we will no doubt see a lot of craziness, but form our part we think the Lamborghini Veneno takes the cake. We take comfort that we are not the only ones to think along the same lines. The people gathered at the stand and the voices on the internet confirm that resolution.

Only 4 copies will made worldwide. At a quick glance: the car costs 4.6 million dollars, is coated in carbon-fiber, and is aimed directly at hearts of the competing McLaren P1 and LaFerrari, launched almost at the same time on Tuesday.
The more the merrier, we say. Ohh, and it reaches a top speed of 220 mph.

The interesting stuff doesn't stop there. It seems that this is one of the few cases in which the car went from the drawing board, to the assembly line, then straight to the showroom, without the CEO's final critical gaze cast in its direction. Since they were in a hurry to get the only model to the Geneva floor, Lamborghini CEO Stephan Winkelmann didn't get to see the model beforehand; instead he first cast his eyes on the complete model at the same time with the rest of the mortal world.

Why was the car lunched at Geneva? After all, the company has a habit of launching cars at other international shows, like Pebble Beach, or Paris. According to Maurizio Reggiani, director of research and development, only Geveva is qualified to see the debut of a car intended to be a tribute to Lamborghini's 50th anniversary.

"Geneva is the most important venue in the world," says Reggiani. He continues: "Every supersport brand tries to have something to say: ‘This is my vision of the future'."

He says that Geneva is the place where cars like the Aventador and Gallardo are shown to the world, along with other important bits of information. Concept cars like the Urus and Estoque go to other shows, where they are used to gauge the public's reaction on whether or not they will see actual production.

Regarding this year's model: "We want to say, this is our DNA. Nothing is forbidden to Lamborghini. We can be extreme in design, in technicality, in use of different materials, in different technology."

The Verano (venom in Spanish) has a V12 powerplant displacing 6.5 liters that brings out 740 horses. That means 0-60 mph goes in 2.8 seconds. The engine is naturally aspired, unlike the hybrids packed into the the McLaren and Ferrari hypercars.

"At the moment, from an engineering point of view, we want to be top, but to also guarantee the DNA of Lamborghini," Reggiani says. "If the rule of the game will change, we will see what is the best choice on maintaining the DNA of Lamborghini."

For the future: "We see the road, we see the landscape of what is happening in the future. For us [it] is, what is the best in terms of sportiness to maintain our DNA? Until it is not a must, naturally aspirated is perfectly fitted in our DNA."
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