The first Duster Pick-Up: Duster Oroch
|   Tuesday, June 23, 2015
Renault presented at the seventh edition of the Buenos Aires Motor Show (held from 19 to 28 June) the first pick-up in its history, built on the Dacia/Renault Duster which will be called Duster Oroch.

The Renault Duster Oroch is the first pick-up on the market built on a C class compact platform. The pick-up will sell under the Renault brand. The Duster Oroch version offers five seats and a generous trailer body to which robustness and reliability already demonstrated by the Renault Duster are added .


The new pick-up is integrated into a virgin segment of this type of models: we have full-size pick-up (Navara, Amarok, L200, Hilux) and small models that are very popular in South America, but in Europe they are somewhat less popular.

Duster Oroch was first introduced as a concept car at the International Motor Show in San Pablo, Brazil, in 2014. Renault has chosen South America to present its first pick-up, because the light pick-up market is very developed in this region of the world, sales totaling 900,000 units per year, but most models in this segment are built on small class B platforms that have made compromises with the trailer body length or passenger space.

The decision to make a pick-up from the Duster model is not new. Renault was studying this possibility for 3 years and the launch of pick-up is a logical move because Duster was in 2014 the best-selling Renault model, with more than 1 million units being produced since its launch.

Renault Duster Oroch was designed by Renault's design center in Latin America (RDAL). The compact and modern Oroch comes with four doors. The flaring back wing, prominent thresholds, and roll bar behind the rear window painted in metallic gray give it an air of power and distinction. The wheels have a size of 16 inches and are standard. The trailer body can carry 500 kilograms and its length is 1.3 meters.

For the South American market, Duster Oroch will be available with two petrol engines displacing 1.6 liters and 2 liters. The interior is similar to that of the Dacia Duster facelift, and in the center of the dashboard we find the known Media Nav multimedia system with 7-inch touch screen.
Duster Oroch is prepped for launch in the second half of 2015.

"This new model, Renault's first pickup, is the next step in Renault's globalization strategy. With Renault Duster Oroch, the brand is launching its offensive in the competitive pickup segment. We're still a little way off the development, we're still waiting for it to be revealed and then launched internationally, so there is no timeline as such " said Ashwani Gupta, Renault's Global Head of Light Commercial Vehicles.

Trivia: what does Oroch mean? Oroch is the name of a small ethnic group in Russia which in 2002 was comprised of just under 700 persons. Located in Siberia, the Oroch have their own language, also called Oroch, but only 8 people are fluent in Oroch in 2010.
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