Technologically advanced Audi A3 to capitalize on market
|   Wednesday, March 26, 2014
Automobile market has become very competitive with rise of new companies offering cars at cheaper prices. Customers these days are concerned more about price and less about quality of a car. Thus, these cheap cars although not of same level in design and comfort are capturing new and upcoming market. This has been a trouble to Audi also.

Audi has been targeting to sell their Audi A3 in huge volume to make up for its low price. However, with good quality competition cars from BMW which are both well designed and comfortable, and cheaper cars from other less known companies, Audi A3 is not selling as they would expect.


Only unique selling point for Audi A3 is the computation technology that has been used in this car. It is perhaps best that is featured in any of Audi's car, and thus, while maintaining price tag of about 30,000 dollars, Audi would expect to increase their sales with computation technology of Audi A3.
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