Seat Launches Its First Electric Model - Marbella
|   Friday, July 01, 2016
We barely got used with the Ateca, the first SUV in Seat's range, and now we must adapt to a 100 percent new model. Its name is the Seat Marbella and it will be a mini-SUV which will have a full-electric version.

The launch of Ateca compact SUV produced on the platform used by the Volkswagen Tiguan is only the first step made by those at SEAT towards a completely new range of models.

The big news is related to the launch of the first 100 percent electric model from Seat.
Its name will be Seat Marbella and will bring not only a new name, but also a different sales strategy compared to what those at Seat went along with until now. The new Seat Marbella will be a city mini-SUV, built on the platform on which the Volkswagen Group assembles today the triad VW Up - Skoda Citigo - Seat Mii.

Also, the motorization options that will be available to customers will vary between petrol engine and all-electric version. The range announced for Marbella will not exceed 200 kilometers, the principle on which Seat works with being along the lines of "Keep it Simple".

The name Marbella is not entirely new in the Seat range. This name was also included in the list of the brand's models in the 80s. At that time, it designated a top version of the Seat Panda, a model borrowed from Fiat under the existing partnership at that time between the two companies.
Seat's sales strategy will be based on a system of financing like leasing: customers provide a sum of money as advance and the rest will be paid in equal monthly installments covering insurance and maintenance.

To the extent that Seat will subsequently launch versions of battery with greater autonomy the car can be changed with a new one and the old car will be re-rented to other interested customers.

This way, older models can be re-rented to customers who cannot afford buying a latest generation model. The notice regarding this first full electric model from the Spanish manufacturer's range has just recently been made, so we do not have any information about its appearance or on the performance figures.
Most likely, the Spanish representatives will come with more information around a future International Auto Show, perhaps as early as this autumn in Paris.
On this occasion the new generation Ibiza will be presented officially to the public. In addition, the Spanish manufacturer strives in order to increase the Ateca family with two new models: Ateca FR, respectively Ateca X-Perience.

The new Ibiza will be the first small segment model of the Volkswagen Group which will be built on the MQB modular platform.
The Seat Ateca compact SUV will receive special versions, which are designed to attract a wider range of customers. Those who want a touch of dynamism and sportiness will be able to rely on the Ateca FR version.

For customers who want an SUV with an off-road look the Ateca X-Perience variant will be available.
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