Rolls Royce Wraith to be Available by Year End
|   Wednesday, March 20, 2013
Exclusivity is the most important element when it comes to purchasing a Rolls Royce and exclusivity is the primary aspect on offer for customers who seek to purchase the Wraith Coupe. The Wraith was recently showcased in Geneva and sports a price tag of £215,000. It is expected to hit showrooms fall autumn 2013 and is the first vehicle to come out of the new lineup of vehicles from Rolls Royce.

The company is closely considering customization options based on customer demand and this could heighten the desirability of the Wraith by a huge margin.
Rolls Royce is known for its highly luxurious vehicles and the Wraith surely qualifies as one of the most desirable and pampered rides manufactured by the premium British car makers. There is a positive sentiment regarding the Wraith in the market and this could work well in sales at the end of the year.

Rolls Royce could have easily designed a vehicle below the £150,000 mark. However, such a vehicle would undo the years of labor that has gone behind building the exclusive brand image that Rolls Royce sports. A minimum of £200,000 price bracket is important for a Rolls Royce vehicle to be present in and the company has maintained its status symbol that it is famed for.

Considering the tough times Rolls Royce could have designed a vehicle aimed at attracting sales. However, company sources claim that is not a viable option. Rolls Royce is designing its vehicles to attract sales from the blooming Chinese economy and the vehicle has attracted a lot of positive attention in the Chinese market as of date. In fact bookings are set to commence by the end of the month and this could draw in the potential buyers.

The Rolls Royce Wraith is a coupe based on the much hyped Ghost and this vehicle is also special as it sports the Wraith tag, last used in the 1930s. This is a walk down memory lane for the company although this vehicle does not resemble the old Wraith by any means. The Wraith is designed to rival coupes from Bentley, BMW, Mercedes Benz etc, but the German counterparts are not in a position to counter the Wraith with ay vehicle, at the moment.

Rolls Royce is well aware of the blooming SUV segment in the Chinese and European economy. However, the company has no plans of introducing an SUV in its lineup. When contacted, sources revealed that clients have not come up to the car maker to request for such a vehicle and this is the primary reason for Rolls Royce doesn't have an SUV in their decorated lineup.

Although the firm does not have any immediate plans to include an SUV in their lineup, Rolls Royce is open to designing an SUV if clients demand so. Rolls Royce is known for its refinement and an off road SUV is not the niche of the British car makers. British SUVs have been made famous and popular by Jaguar Land Rover with their Range Rover segment.
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