Rolls-Royce to Develop More Unique Models for Demanding Customers
|   Tuesday, November 28, 2017
Rolls-Royce always succeeds in standing out, whether with very stylish cars or with a combination of style and highly-engineered cars or unprecedented tuning. If we talk about Rolls-Royce, we talk about elegance and precision. We are talking about accuracy and very well-respected rules when it comes to what the customer wants.

The customer will dictate from now on what will Rolls-Royce build because the brand has decided to manufacture more limited models taking into account the needs of the customer.


Perhaps they will start producing some kind of model that the “masses” imagines a car should look like. That would mean a lot of money, a lot of time and nothing will ever be related to the brand. It will be total chaos, and the outcome might not be satisfactory, so Rolls-Royce will do that only for the Sweptail range.

Rolls-Royce Sweptail was the guest of honor at the Villa d'Este Elegance Contest. The company unveiled at this contest the new Sweptail model for which 10 million euros were paid. The Sweptail was specifically requested by a customer, and he was a part of all the construction phases, and he could even tell the builders what he wanted from the car.

Customers were amazed and excited about this new model, as well as the fact that Rolls-Royce listened to a customer willing to pay for car claims.
Torsten Müller-Ötvös, Rolls-Royce's CEO, said the brand's customer palette is very demanding and in love with luxury, so a range of unique designs is a very good idea as those who buy want to have their own car built according to their personality.

Rolls-Royce did not refuse the challenge, but given the time needed to “give birth” to a unique pattern - four years – they will be very selective.
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