Rolls Royce opting for increase in dealership
|   Wednesday, December 05, 2012
It is the driving aim of all motor companies to gain as much profit as possible. To do this, companies must reach out to the huge resource of untapped wealth all over the world.

Rolls Royce is going to increase the quantity of dealers they presently have by 14% in order to draw the attraction of the rich customers around the world. The registered dealers of Rolls Royce were 105 in number. With a 14% increase, the number reaches up to 120.
The main of increase in the number of dealers is to reach to the customers who are unattended by the existing dealership.


There is a growing market for expensive cars in the Asian countries, and Rolls Royce plans to dominate the car dealership in those areas.
Rolls Royce has already set records in selling the maximum number of cars in a year and plans to do so this year also. The newer models of the brand will work along way in fulfilling this dream.

The South American region is also a promising place for the selling of branded expensive cars, and it is also one of the targeted areas besides Asia for expanding the dealership.

The growth in sell is not only dependable on volume but also on the value of each individual car. Rolls Royce depends mainly on the second factor to succeed in its goal. The exclusive nature of Rolls Royce is one of the main factors influencing the selling capacity of the company. It is both a good thing and a bad thing for them.

The record of Rolls Royce, selling 3538 number of cars in a single calendar year in the previous year has set the bar high.
The selling of the car has already had a setback when the number of cars sold in the third quarter of this year went down. The sales were down till the end of the third quarter of the year by a good margin.

There are many reasons for this decrease in sales, one of which is the changeover opted by the Company in the third quarter.
The company is still hopeful. It is hoping to succeed in its attempt of expanding in the new markets in South American regions and also in Asian countries.

The increase in wealth in these countries is giving some support to Rolls Royce's idea. The officials of the company are gaining surety about their new project.

Some tailor made features are being included in the newer models of the cars keeping in view the ideology and culture of the newer targeted areas.
This effort may either be a grand successor a grand failure for the company and only time can decide in which the ball will roll. The fact that the new model was sold out shows that the first option is more favourable.

With so many struggles and issues covering the whole of the world, the company is still hoping to pick up its sales and become the brand to sell the maximum number of cars for 2012 also.
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