Revolutionary Designs: Mercedes-Benz 'Puts An End To Creases'
|   Thursday, February 09, 2017
The German brand took a chance by changing the design of its A-Class series. As they describe the modification themselves, it is, above anything else, an 'end to crisis' – but how good can it get?

Among other declarations regarding this bold change, Mercedes-Benz also pointed out that the new design is an implementation of 'sensual purity'. Traveling back in time, we realized that we've heard this term before back in 2012, when the A-Class generation had just been recently launched.
That's when the brand just started this styling philosophy.

However, the main idea of the project has changed over the years. As the company said, in 2012 it was all about implementing creases to make recesses in the sheet metal of the vehicle. The result? Sensual, yet very precise shapes, which attracted attention while pointing out to the high-tech features of the model.

Today, the company officials declared that the first phase of 'sensual purity' is complete and they strongly believe that the brand has become younger – but now it's time to move on to bigger changes. The next step is regarding Aesthetics A, a new design that intends to change the entire look of a vehicle. Of course, the concept itself has already been on the market for quite a while, but Mercedes-Benz wants to take it to a new level.

Aesthetics A refers to a three-box body that the German brand wants to use to add something new to the compact class. Right now, classic sedans are 'very much in demand,' as specialists say. This is a clue that makes us believe that a sedan model of the A-Class is soon to be revealed!

Gorden Wagener, the Chief Design Officer of the company, the next gen of Stuttgart compact vehicles will benefit from sweeping surfaces. Not only will this new design emphasize the automobile proportions, but also create a much more elegant, yet modern exterior shape.

Naturally, the designers of the German brand are most likely going to pay extra attention to every detail. From shapes to creases and colours, the new Mercedes-Benz models will definitely get the public's attention.
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