Renault Plans on Shifting Focus to the Asian Automotive Market
|   Friday, July 05, 2013
Renault is looking forward to developing a strong customer base in the Asian countries before heading out to Europe. This strategy is being accepted throughout the brand as high officials believe that Asia is currently a more prominent automotive market than the rest of the world. If Renault continues to focus on the Asian economy, the brand could very well be accepted as part of the automotive sector from the mentioned part of the world.

Wants and needs of the Asian crowd is different from that of the European and as a result owing to their strength of population, designing a vehicle for the Asian customers look like a viable option as the project will receive the volume of sales that Renault is currently craving.
Developing twin projects is not the best decision Renault could have taken financially at the moment, hence the company plans to move ahead with their Asian customers.

This plan was first conceived late last month and was garnering support since. Some of the vehicles currently under development and manufacture are the low end Dacia and the Alpine super car. Both vehicles have been designed keeping in mind the Chinese and the Korean markets and the vehicles are more likely to be unveiled in the countries soon.

Renault could take up to two decades to build a reputation for itself which it commands in the European countries. However, the brand has already planned on making itself known to the general populace by designing the all new Initiale Paris, a low end model based on the Espace and the Clio.
Renault will first try and build up a reputation for itself outside of Europe and then proceed to the mainstream Asian markets with its products.

A company spokesperson revealed that although the Initiale Paris has set up new benchmarks for the class, the vehicle will draw in smiles and criticism from the European customers. However, the reaction will be completely different if the same vehicle is showcased in China or Korea. This is the exact reason why Renault plans on moving sales to the Asian market.

European customers focus most on German manufacturers such as BMW, Mercedes Benz, Audi etc although the craze for brand naming is not that great in Latin American countries or most of Asia. This gives Renault a fighting chance in these countries and the company plans on seizing this chance entirely. However, setting up new franchises outside its own territory can be a problem and will present its own set of challenges. However, the brand is ready to tackle any such eventualities.

The Alpine will be the flag ship model for Renault's entry into the Asian economy while the entry level Dacia will be the perfect platform for entering the hearts and garage of the middle end customers. Renault plans on capturing the market slowly but steadily and the plan although difficult to execute, looks fool proof at the time. The Initiale Paris is also a major investment for Renault and the company is confident of its performance.
PHOTO GALLERY
Comments:
Name required * Email required Email not valid *
Comment required *

Latest news
Sunday, August 19, 2018 10:30:31 Nissan is present at the Detroit Auto Show with a compact concept SUV called...
Saturday, August 18, 2018 10:25:17 Another Hyundai premiere at the Detroit Auto Show is the new Veloster N,...
Friday, August 17, 2018 10:20:24 The South Koreans from Kia presented at the Auto Show in Detroit the new...
Thursday, August 16, 2018 10:15:59 After a massive promotion campaign, the US subdivision of Hyundai has officially...
Wednesday, August 15, 2018 10:05:55 Acura boasted that the new RDX is 100% made in the United States and is...
Tuesday, August 14, 2018 09:54:10 At the core of the new VW Jetta is the MQB platform, which is already used...
Tuesday, August 14, 2018 09:50:38 General Motors held the world premiere for the new generation Chevrolet...
Monday, August 13, 2018 09:45:39 The Ram Trucks brand, currently belonging to Fiat Chrysler Automobiles,...
Sunday, August 12, 2018 09:39:52 Ford brought the new generation mid-size Ranger pick-up at the Detroit Auto...
Saturday, August 11, 2018 09:34:13 At the Auto Show in Detroit, American car manufacturer Ford celebrates the...