Qoros: The latest inclusion in the car industry
|   Tuesday, March 19, 2013
At the Geneva Motor Show there were the well known brands like the Ferrari and the McLaren but what came up as the biggest surprise to the visitors was the latest entry in the car industry. Qoros is the latest producer that has entered the competitive market and already looks promising for the future.

The company is absolutely new to the market. They have only one car that is undergoing production and there are another two concept cars that could be in the future.
No one had ever heard of them before this. They have never seen the light of the day. The company has not sold a single car till date and they have launched themselves at the biggest stage of them all.

To launch the brand at the biggest event in Europe is not a matter of joke. There must be something that is running at the head of the bosses. There must be a specific strategy here. The strategy could not be as predictable as winning European hearts but something surprisingly big must be waiting here.

The company head Italian Stefano Villanti says that the main strategy of the company is to win over the Chinese market. The Chinese market is very competitive but he also knows that Chinese people are very interested in European products.

The cars that carry the Qoros badge are indeed a masterpiece to look at. The cars and even the logo have been designed by one of the best in the business. Gerd Volker Hildebrand is considered to be a rock star when it comes to designing cars. His designs have been all time hits.

Hildebrand has been working for many years with mainstream car producers. His experience is very valuable to a new company like this. Along with him Volker Steinwascher who has been working with Volkswagen in the past is now in charge of Qoros.

The company plans to launch the Qoros 3 by the end of this year. That is not all there are two more concepts ready to be made. The company promises to launch a new car in every six months. The cars are expected to be built on a modular platform to distinguish one car from the other. The cars will have unique features where luxury and elegance become the major criteria.

The boss claims the cars to be European products as he says that the management and the engineers are all from Europe. This is still a big doubt in the minds of the people whether the company is a European company or a Chinese based mainstream car producer?

The company is jointly owned by an Israeli investor and a Chinese car making company in the name of Cherry Automotive. The cars of the company will be produced in China in Changshu in a new factory that has a capacity of producing nearly 150,000 cars in a single year. They plan to make diesel based cars mainly as without diesel cars the company will not have a good market in Europe.
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