Production Of New Honda Accord In Ohio Kicks Off
|   Wednesday, August 22, 2012
The most important vehicle for Honda this year in the US market is the new 2013 Accord sedan, a model that just rolled off an Ohio assembly line these days, in the wake of more than 220 million dollars in investments in two plants over the past two years. The new cars are all assembled in different parts of Ohio.

The engine is manufactured at the Anna plant, the transmission at the Russell's Point plant and the car is fully assembled at the Marysville plant.
The interior of the car was off limits for the time being leading to some disappointed expressions. However, Honda's employees said that people will not be disappointed when the interior is actually revealed.
Positioned just after the Toyota Camry, the 2012 version of the Accord is the second biggest selling car in the United States so far this year. United States dealerships will start the sale of the 2013 Accord next month.

Since 1982, when Honda became the first Japanese automaker with a US plant, the Accord has been made at the Honda plant northwest of Columbus, Ohio. More than 9 million Accord sedans have been made since then. Hide Iwata, CEO of Honda of America Manufacturing said "We have very much experience and high technology associate. For 30 years, the Accord has been the signature vehicle from Honda, and it remains the industry benchmark in a very competitive segment."

Honda hopes that the full makeover of the Accord will help it keep pace or even outsell the likes of the Camry, Nissan Altima, Ford Fusion, Chevrolet Malibu and Hyundai Sonata. Sales generally spike when a model gets a makeover, and Honda expects that the ninth-generation of the Accord will follow that trend when it goes on sale next month.

So far up in this year, sales for the current 2012 version of Accord are up by 28 percent. In the United States the most competitive market is the midsize sedan market. Most of the major competitors will be selling models that have been seriously updated in the past year. Five of the 11 top selling models in the US auto market were midsize sedans, throughout the month of July. If we go by excluding pickup trucks and SUVs, 5 of the top 7 were midsize sedans. The Camry was by far the top selling midsize sedan through July, updated last year at 243,816 sold.

That was 24 percent more than the Accord, followed closely by the Nissan Altima. Most of those Altima sales were for its 2012 model, which is still on dealer lots, sharing space with the new 2013 Altima. The first revitalized Camry rolled off the assembly line in Kentucky a year ago this week. Also, sales of Camry are up 40 percent so far this year.

After the Altima in 2012 sales is the Ford Fusion. A new Fusion for the 2013 model year will go on sale later on, by the way. Afterwards, in order, come the Chevrolet Malibu and the Hyundai Sonata.
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