Peugeot Reveals 108 Hatchback at Geneva Motor Show 2014
|   Thursday, March 06, 2014
Peugeot aims to develop the lightest and most fuel efficient vehicle in class with their latest 108, which was revealed at Geneva this week. This vehicle weighs approximately 840 kg, which is surprisingly light for its class. It is powered by a three cylindered ultra efficient engine developed by the French car makers, with which they hope to cut heavily into European car markets.

Like every other vehicle manufactured by Peugeot recently, this vehicle will also be manufactured by Toyota and Citroen.
However, we are not sure whether they will do so under a new nameplate. The base dynamics will be retained, even though a new production name can be opted for. The 108 hatchback measures 3.47 x 1.6 meters (length x breadth) and will be available in both three and five door variants.

A convertible version is soon to roll out, featuring a fabric roof line. Without formal price announcements having been made, we can only keep guessing the final amount payable, although its fabric roof structure should cost around £1000 more than the base variant. Peugeot says that its roof is electronically controlled and opens / closes in stages. This new variant is more sophisticated than its predecessor, while featuring a few minor external changes too.

Peugeot is currently aiming at the premium segment buyers with their latest 108. Hence, they are heavily focusing on refinement and finesse, to get their products sold. Competition in global mainstream markets is intense and we do not need another mediocre product in this range. Peugeot is fairly aware of these needs and changes and are working intently to deliver the needful.

Compact exterior appeal is hugely achieved by their tightly packed front head lamps and grille, while both front and rear bumpers have been face lifted. The front end has been designed to give an impression of a lion's claw mark, while rear light cluster and tailgate, features a single piece glass kit.

Official word from Peugeot has come in regarding the interior of this vehicle, which they claim, is larger than before. Proper arrangements have been made to accommodate larger cabin space, even though external dimensions have not been altered much. A 7 inch touch screen device has been added to the central console, providing optimal support regarding infotainment.

Peugeot's latest Mirror Link support enables the 108 to merge with latest Android, Blackberry, iOS and other software. This is turn takes care of your in house entertainment facilities. Push start air conditioning, climate control etc are provided close at hand, enhancing usability and ease of access.

Powered by three-cylindered 1.08 liter petrol VTi engine displacing 68 BHP, this vehicle emits close to 97 g/km of CO2. Work on an e-VTi engine is currently under development and this is expected to return greater fuel efficiency. Higher placed engines are capable of greater power displacements even as final announcements are yet to be made. Standard safety measures include six air bags, ABS, Electronic Brake Force, rear view camera and Automated Lighting.
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