Peugeot 308: Car of the Year 2014 In Europe
|   Friday, March 07, 2014
Peugeot 308 is the new holder of the prestigious title of Car of the Year 2014 in Europe. The French compact was named queen of the continent with a score of 307 points. Therefore, it has won this year's title, an important mark among the major continental competitions. 

The jury was made of 58 automotive journalists from over 22 European countries and it concluded that the new Peugeot 308 shows great advances in efficiency, comfort and dynamics.
The merit lies with the new EMP1 modular platform of the PSA Group, thanks to which new compact is now much lighter and more economical. 

Another great boon was the new generation of turbocharged petrol engines of 1.2 liters and 110 or 130 horsepower.

To be eligible for the Car of the Year 2014 competition, a model should be available on the market before the end of 2013 and sales to exceed 5,000 copies. A total of 30 cars were eligible for Car of the Year this year, but only seven models competed for the title.

These were the BMW i3, Citroen C4 Picasso, Mazda3, Mercedes-Benz S-Class, Peugeot 308, Skoda Fabia and the Tesla Model S. After counting, the Peugeot 308 had accumulated 307 points in the rankings, followed by the BMW i3 with 223 points and Tesla Model S with 216 points. 

The ranking was completed by the Citroen C4 Picasso (182 points), Mazda3 (180 points), Skoda Octavia (172 points) and Mercedes-Benz S-Klasse (170 points).

Peugeot is not on its first such title in its career. The new 308 model is the fourth model of the French house, in the last 40 years, which manages to conquer the long desired prize after the 504 (1969), 405 (1988) and 307 (2002).

A Peugeot spokesman declared that "The 2014 ‘Car of the Year' title represents the most prestigious recognition for the 308, which embodies the brand's values of excellence. Sales success has already been achieved, with more than 55,000 orders recorded since the launch of the model; the new 308 is also contributing towards the brand's move up-market, confirmed by the mix of the orders, a higher proportion of which is for the upper trim levels in its range."

Last year's winner was the Volkswagen Golf, and before it, the prize was awarded to Opel Ampera models (2012), Nissan Leaf (2011), Volkswagen Polo (2010) and Opel Insignia (2009).

Upon receiving the prize from Hakan Matson, the jury's president, director general of Automobiles Peugeot Maxime Picat stated that "With the new Peugeot 308, we were convinced that we had achieved a leap in concept, technology and quality and which would soon allow it a place on the podium for the category in Europe. The prestigious 2014 ‘Car of the Year' award, which I receive today on behalf of everyone at Peugeot who has contributed towards the development and launch of the award winning new 308, is the best confirmation of this."
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