Nissan the Perfect Luxury for You and the World
|   Saturday, January 05, 2013
A recent international meeting in Philippines of delegates representing countries from all over the world saw the incredible and classy sedan Nissan Teana carries European dignitaries and Asian pioneers to the meeting. The streets of Cebu, in Philippines witnessed the luxury car, the pride and royalty with which the flashy sedan drove the delegates and the VIPs to their destination which other sedans could not have matched.

This was just one of the spotlights over the existence of Nissan in Philippines with dignity.
With their unique services and incentives combined with other efforts in the Philippines from Nissan the Japan auto manufacturer left a positive mark on many important minds about Nissan.

In 2012 the Japanese car maker Nissan launched some of new and stylish models in the market to leave its competitors far behind. Nissan's arm of the Philippines the Nissan Motors Philippines Inc. launched the stylish and groovy Grand Livinia Highway Star intended to fulfil the hearts of those desiring for an exquisite sedan with greater space than the previous models. Grand Livina is stuffed with performance upgrades by the famous organization for customized vehicles – Autech Japan. Though it could be concluded from sources that Nissan needs to increase its customer base by improved marketing and improve locally than globally.

According to Allen Chen the president and CEO of Nissan Motors Philippines Inc. the automobile company was in its full form in 2012 and they would surmount the present figures of 2012 in 2013. He also said the car sales showed a steep increase of 8 percent till November from the previous year 2011's statistics. Sales went down in 2011 due to natural disasters.

He adds that due to the increase of electricity rates the company was largely affected because of rise of maintenance cost to smoothly run its manufacturing unit which resulted in unacceptable overhead costs thus blocked the company to be in contention with their Asian competitors cost wise and affect the company's flexibility.

During interview Mr. Chen commented that the Philippine government should have stepped in long before and provides facilities, incentives which would benefit both the authorities and help the local industry to become more powerful and competitive with their Asian competitors.

Nissan has planned to propel its market share by the release of Nissan Almera early in 2013. In fourth Philippine International Motor Show, Nissan Almera has already stolen the spotlight and it is expected that Almera would be a huge hit.

Amera is designated as the cost effective dynamic Sedan, proudly showed its beauty assuring luxury, space, ample headroom and legroom with improvised controls, and ultimate designing.

Mr. Chen also concludes that the company needs to strengthen their local operations to make a stronghold over the market and the potential competitors. Chen also confirmed about the delivery of complete satisfaction to the customers and the development of long term relations with the company. He also said that 2013 would be successful and fruitful for the company with sales rising by several folds.
PHOTO GALLERY
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