Nissan strategy creates problem for other brands
|   Tuesday, June 18, 2013
Nissan motors approach to chasing the United States automobile market for maximum share which was declined due to the price war between several brands of auto manufacturer. After Nissan cuts Price on 7 models of Nissan, United States turn over surged about 25% in the last month. Only the turnover of its single model which is Altima sedan, had 580 dollars lessen the price due to which Nissan crosses about 41%, surpassing the well known brand in the automobile which Ford motors.
Nissan market shares have risen day by day and shares of 7.9% in the last month of May, which was the huge turnover of any automobile manufacturer.

Nissan is facilitating their origin country currency yen, it is the first sign of any Japanese automobile industry which is taking advantage of their boom sales and support their weakening currency or economy. Due to gradually weaken the currency of Yen it was a 15 % decrease versus dollar since October 31 and for this reason the automobile manufacturer had to pay extra amount of 1500 dollars per car. Nissan plans a strategy and by cutting their prices it regain the huge international market specially in the U.S. Nissan has shown patience while it had faced loss just because of other brands because they are offering such a low price offers but just because of Nissan strategy it regain the market and now the position is that it is supporting their local currency.

Now the time changes and Nissan are creating problem for other brands like Toyota and Ford which had been a headache for Nissan in the past and they are worried with the terrific strategy plan from Nissan pricing. Nissan lowers the prices on seven of their top models ranging price from 580 to 4 thousand dollars. Nissan officials said that our aim is not to provide cheap cars but our actual aim is to win the heart of people and maintain our prestige in the market. As per auto census data it has been noticed that Nissan has earned profits of 2805 dollars per car in the last month.

Nissan plans to advertise more to gain the market for maximum profit. Nissan wants to make consumers aware of the policy and qualities what Nissan have in a more aggressive manner as before. While other brands claim that they will not cut their price down but in another way they will plan some other way to gain their customers back. Toyota will surely offer discounts on some older model to show presence in the market. Toyota turnover declined about 5 % in the last month that is why Toyota getting much conscious about their brand and planning new strategies.

Due to Nissan Yen is getting stronger from the last month which is about 9.6 % since May 17, which is a very good sign for Nissan success. Finally all consumers are expecting more from Nissan for what they are going to produce in the month of June because Nissan has achieved expectation of consumers more than they expect.
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