Nissan slashing price on its Leaf battery car
|   Wednesday, January 23, 2013
Nissan is one of the leading cars making company. In the year2012, the Nissan Company released their Leaf Electric vehicle, which was displayed at the Star Nissan on third of December. The company is now planning to get their price lowered for the clients in the new version of the leaf. They will be lowering the price by 18%, which is a big amount. The amount that will be reduced from the Leaf battery-electric vehicle will be approximately about $6000, which is quiet large amount.
The makers announced this news in one of the press conference at the North American International Auto Show, which is now open for public in Detroit.

According to the Executive Carlos Munoz of the Nissan Company, the price for the Nissan Leaf Stream will now be approximately about $28,800. Carlos Munoz also said that there was a $7500 federal tax on the electric vehicles and some of th e states include it. However, in some part of the country one can buy them at a very low price approximately $18,000.

According to Carlos Munoz, he also mentioned that the company is confident about the car and its value and said that this will raise the demand for the leaf. It is the first mainstream manufacturer of such cars for about two years.

There was a weak customer demand when the Nissan Company first launched the product back in 2010. There were strong headlines of the product but it does not gain much of the response so far the sales of the car have been about 50,000. The company is heading to increase its worldwide demand. The sales though increase for 22% but according to the CEO Carlos Ghosn, it is disappointing for the car company.
The price seemed to be the main problem, which is a result of feedback from the customers as said by Ghosn.

Moving the vehicle to the UK will be reducing the cost of the vehicle and the company will be taking a few steps to impro ve the e fficiencies of the car. Especially they will be working on the battery of the car.

There is another issue that needs attention and that is that the availability of the charging units in the country. The analyst says that the Leaf by Nissan will be able to cover about 80-100 miles in one complete charge.
The company not only faces this problem there are a few more that have the same problem with their Battery based vehicles. For instance, Chevrolet also lowered their price for their Chevrolet Volt that helps in increasing the sales of the car and it reached about 45,000 approximately.

It is said that the company is waiting to see the results of the launch of a low price Leaf S model. However, it will affect the company but they will not be making any similar strategies for the Chevy Volt. As for now these price changes is expected to bring a good response for the company.
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