News about the i sub-brand of BMW
|   Saturday, June 09, 2012
It is being said that i sub-brand of BMW is falling. Moreover, the company is working on the contingency plans in order to give the sales a boost.

The Automobile Magazine has said that there are numerous external causes that have induced the company to give a second thought to the sales of i3s and i8s per year. A major reason behind this can also be not paying much attention to the infrastructure and other austerity steps in Europe.

Though there seem to be many obstacles in the way of BMW, still this automaker is committed to launch these models.
This is because billions of dollars will be needed in order to make changes in the project that has been initiated. It would be a great news for those who love environmental friendly vehicles that i1 and i5 are a little vague.

Though BMW has a close eye on the sales of vehicles such as Nissan Leaf, Fisker Karma and Chevy Volt, but still it will not let anything influence its decision. Though all these cars were praised a lot when they were launched, but when we take a look at them now then they have lost the momentum that they had before.

The eco – friendly concept of BMW is close to be turned into reliability because the company has announced the i3 and i8 concepts.

Let's talk about the i3 first. It will be a 4 seater car having 5 doors and an electric powertrain. It will be featured with lithium ion battery which will be powering the engine. The engine will have torque of 184 pound feet and 168 horsepower. The weight of the car is 27755 pounds and it can reach up to the speed of 100 kilo meter per hour in about 8 seconds. It can reach up to the top speed of 150 kilo meter per hour. It has been estimated that it will be traveling up to 100 miles on a single charge of the battery. On the other hand, if the battery ends, then it will take about 6 hours to get it charged.

Moving on to the i8 concept, it will be a hybrid one. It will have twin turbo 1.5 liter engine and an electric motor that will be having 349 horsepower and 550 pound feet torque. The car weights about 1480 kilo gram and it can reach up to 100 kilo meter per hour in almost 4.5 seconds. Its top speed is 155 meter per hour. It can run up to 20 miles on electricity.

BMW sure is putting a lot of effort in making such vehicles that are innovative and provide an extremely high end performance to the vehicle drivers. Let us wait and see what response customers give when the i3 and i8 concepts are given a structural form and are introduced in the markets. Though a lot of challenges and crisis are there in the way of i-sub brand, but still BMW seems to be optimistic.
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