New Peugeot 208 World Premiere
|   Tuesday, June 23, 2015
Presented to the public on the occasion of the 85th edition of the Geneva Motor Show, the new Peugeot 208 proposes the Orange Power outer shade. This fresh shade, optimistic and dynamic, is complemented by two other unique textured colors presented in a world premiere on a series vehicle: Ice Grey and Ice Silver. The novelty is completed by additional customization package, Yellow Lime which like the White Menthol package exhibited at the Geneva Motor Show can beautify the interior and exterior.

Since its launch, the new Peugeot 208 proposes two new colors really different from traditional ones: Ice Grey and Ice Silver.
The two shades offer multiple advantages:
- They are distinctive and make best use. Thanks to the matt and satin appearance that emphasizes vehicle lines, the dynamic and modern character of the new Peugeot 208 is amplified. These colors accentuate the lines and create a unique play of light, as opposed to matte colors, which attenuates lines and blurs forms;
- Slightly grainy texture creates the feel of a sturdy and protective vehicle. In addition, it is exceptionally resistant and easy to maintain compared to matte shades, providing good resistance to slight scratches resulting from frequent washing – at high pressure or brush (without applying of wax);
- Thanks to industrialization these distinctive colors, usually reserved for limited series, or equipping very expensive premium models, are now available at a price equivalent to that of pearlescent shades, directly in the plant as a world premiere. In Europe, the tariff is below 800 Euro, up to 180 -200 Euro more than a metallic paint.
From a technical point of view, it is a veritable international patented performance. Made directly at the Poissy plant (France) the industrialization of these shades is the result of intense activities performed during 4 years of testing.
The innovation consists in the composition and application technique of the painted lacquer. The painted lacquer contains texturing agents, such as fine silica particles, and polyamide micro beads. The silica particles from the resin, gives it a matt, rough and grainy appearance, while the polyamide micro beads, provide specific texture of the paint.
The two new colors, Ice Grey and Ice Silver give multiple possibilities of expression:
- Ice Grey inspires elegance, modernity and prestige;
- Ice Silver inspire dynamism, strength and power (otherwise it is available on the sports versions of the new Peugeot 208: GTi, and GTi by Peugeot Sport).
In total, the range of colors proposed for the new Peugeot 208 contains 13 shades able to satisfy high customer demands who are keen to stand out in search of exclusivity:
- Two matte shades (White Banquise and Grey Hurricane);
- 7 metallic colors (Orange Power, Aluminium Grey, Grey Shark, Black Perla Nera, Virtuel Blue, Dark Blue and Red Rubi);
- One pearly color (Pearl White);
- Two textured shades (Ice Grey, and Ice Silver)
- 1 exterior color in two shades (Textured Black Mat / Red Glossy, available in the version 208 Gti Peugeot Sport).
The other new package, Yellow Lime, is surprisingly upbeat and modern too. It suits the Ice Silver textured shade and the other colors.
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