New naming strategy by Peugeot Marque
|   Thursday, May 31, 2012
Peugeot announced that naming system of its models is going to be revised, which is basically done to distinguish its own models from the other in the market. As a part of internationalization policy, Peugeot Marque is trying to reinvent their naming policy around the central 0. End digit for all its new conquest models will be 1 and other future models will get a permanent fix with the end digit 8. In the year 1929, the company began to use three digits numbering system (201) around the central 0.


The new naming system was given to its models so that
- The zero, which is situated in the center resembles with the uniqueness of the Peugeot brand.
- The first digit represents the segment size.
- The third digit showed the generation of the car.

At the end of the 90s this scheme was progressed, integrating double letters like cc and sw to succeed the derived body type. This brand had accompanied with the central double zero. It helps to make capable to the models, which have the bigger body structure such as 3008 and 5008. Now in 2012 many expansions have commanded with the marque to currently revising its naming policy.

The naming systems of the Peugeot will no longer be going to change their numbers as when renewed. This stable fixing of the digits makes simple to understand the range. In this, the zero indicates the generic code which is situated centrally. The first digit of the naming system shows the market place from where it had been sold or purchased. The last or the third digit shows the reaction to the new tasks. To become the heart of the market a company needs to keep on launching the new models at an international level for expanding itself to the new market.

Now in the end digit 1 number is added to fulfill the expectation of the new customers. From 1 to 8, these numbers are depended on the customer status and their choice. The Peugeot history specified that much expertise is joined their team to make the market high and now the establishment of the marque at an international level makes their stand better. The 201* model is considered for its strength and economy in which 1 represents the brand value and status of the customer. 201* was named after the R&D tem reached its 201st project. The new vehicle played an important role in the company, as when it launched this condition of the companies were not too good. However, after launching this series, the things somehow became more familiar with the company. This started a new generation of vehicles, and it contributed to the expansion of the company.

The 201 was, firstly, seen at Paris Motor show 1929. The model named as Peugeot 301 is the first in the new models, which have the very stylish looks and the code of the marque. This model has many qualities like dynamic handling and driving pleasure makes the Peugeot a brand name.
Those models which have 7 at the end they are being replaced by the 8 to maintain evenness in all the models.
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