Mitsubishi Rally gets tremendous demands and bookings
|   Saturday, March 14, 2015
In today's vehicle market, it is a big task to get going with a good sale in all seasons. But Mitsubishi managed to increase its rate of sale of crossover SUVs for which now they will have to increase their production as well. During 2014, it had an amazing 24.8 percent of sales means a total of 77,643 unit sales in US only.

Mitsubishi's Outlander made the highest number of sales with 24.5 percent which is 31,054 units. Mirage took second place by making 16,708 numbers of sales and midsize Outlander kept the selling rate almost same as previous which is 13,068 units.
As total number of sales, Mitsubishi gets a 33.4 percent increment as compared to the sales in 2014 to 2015. Company sold almost 350,000 different vehicles since 2004 till date.

The Executive V.P of North America Mitsubishi Don Swearingen stated that the brand has gone through very bad phases when they and dealers got several awkward challenges. He also said that his prime job is to make both the brand and dealers get benefits in each market. If this way the selling goes, then soon all problems will be removed and everything will be back on track. Company is happy with the outcome of their third quarter marketing since it makes the profitability twelve years higher than current situation.

Mitsubishi is looking towards launching few of its new and old revised versions in coming months. Two new models will be included in this list, which are Mirage G4 which is a sedan and Outlander hybrid with plug-in technology. 2016 Outlander is the very next model which will be signature model of the brand going to debut at New York's motor show in next month. After a few months, Outland Sport version along with Lancer model will also get released. A redesigned Mirage may be seen in early 2016.

Reports say that Mitsubishi has tied up with Renault Samsung, the South Korean Motor Company to plan and execute a midsized sedan. Mitsubishi is lacking in such vehicles since their last production of such style car was built in 2012. Swearingen mentioned in a meeting that if you build a vehicle which borrows a good percentage of auto parts from any different company then you have to spend extra amount which will increase the car's price a lot. So at many times, it becomes impossible to carry on the project for a longer period.

Though, Mitsubishi has been producing top class large sedans but its lack of midsized sedans is hurting the company. Such sedans are affordable making it easier for middle class families to buy it comfortably. The Outlander Sport is increased by 14.5 percent from previous year. They managed to sale only 196 pieces of i-MiEV vehicles in 2014, but this year it will be improved as per Swearingen assumptions. Mitsubishi is not planning to bring its Lancer Evolution back in near future. They have planned to launch 1600 special action versions of Lancer model with increased capacity and better performance. Along with power, managing a good fuel consumption is a great achievement which Mitsubishi engineers have been implementing in all of its models
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