Mitsubishi CEO Masuko Says They Will Not Leave The U.S. Market
|   Saturday, November 10, 2012
After the poor results recorded, the Japanese automaker Suzuki, decided to withdraw from the United States auto market. This company shared last place in sales rankings, with another Japanese company finding itself in the same circumstances, Mitsubishi. However the President of the Mitsubishi company, Osamu Masuko, has restated interest in the United States market, denying any intention of withdrawing from this market because of weak sales.

"We have no intention whatsoever of withdrawing from the U.
. market," Masuko told Automotive News in an interview today. "The U.S. market is a very important market."

Mitsubishi's United States sales went down by 29 percent, meaning 50,103 units, in October and its market share shrunk to 0.4 percent from the 0.7 percent in the same period of 2011. Its dealers are industry leaders in terms of backlogged inventory.

Mitsubishi posted the largest percentage sale decline of all automakers, in a market that has advanced 14 percent in the first 10 months of the year. The automaker's U.S. sales reached their highest in 2002 with 345,111 units.

The only Japanese automaker with poorer sales than Mitsubishi is Suzuki, which witnessed sales drop 5 percent to 21,188 units throughout October. Suzuki said this Monday that it is giving up on the U.S auto market after almost 30 years.

The speculation in recent years that it might leave the U.S. market and refocus on fast-growing emerging markets, where it enjoys good sales, was fueled by the decline in Mitsubishi's sales. The axing of 4 main models: the Eclipse, Eclipse Spyder, Galant sedan and Endeavor crossover, contributed mostly to the falling sales this year.

However, the company does expect a recovery next year. United States sales should reach 55,000 units in the current fiscal year, which will end on March 31 2013; they should increase to some 80,000 units in the next fiscal year. Those recovery plans will be aided by the launch of new vehicles, the Outlander crossover, a car which will arrive stateside next July.

Mitsubishi also plans to buff production at its North American assembly line in Normal, Illinois. The plant produces the Outlander Sport small crossover at a steady pace of 50,000 units per year, half of which will be sold in North America while the rest will be exported. The company intends to increase output at the Illinois factory to 70,000 units by next year, with production underpinned to support increased exports to markets in Russia, Latin America and the Middle East.

The Japanese have high expectations from Gayu Uesugi's efforts to devise a United States growth strategy and, at the same time help resurrect the assembly plant in Illinois.

According to chief executive Osamu Masuko, Uesugi will be responsible for overseeing the development of a profitable product plan and growth strategy for the U.S. market. As the head officer of product projects and strategy group, Uesugi was the man in charge of corporate product strategy, cost control as well as purchasing. He also had an important role in developing Mitsubishi's present product strategy, the same one that resulted in profitable growth in emerging markets like Russia, China and Thailand.
PHOTO GALLERY
Comments:
Name required * Email required Email not valid *
Comment required *

Latest news
Sunday, August 19, 2018 10:30:31 Nissan is present at the Detroit Auto Show with a compact concept SUV called...
Saturday, August 18, 2018 10:25:17 Another Hyundai premiere at the Detroit Auto Show is the new Veloster N,...
Friday, August 17, 2018 10:20:24 The South Koreans from Kia presented at the Auto Show in Detroit the new...
Thursday, August 16, 2018 10:15:59 After a massive promotion campaign, the US subdivision of Hyundai has officially...
Wednesday, August 15, 2018 10:05:55 Acura boasted that the new RDX is 100% made in the United States and is...
Tuesday, August 14, 2018 09:54:10 At the core of the new VW Jetta is the MQB platform, which is already used...
Tuesday, August 14, 2018 09:50:38 General Motors held the world premiere for the new generation Chevrolet...
Monday, August 13, 2018 09:45:39 The Ram Trucks brand, currently belonging to Fiat Chrysler Automobiles,...
Sunday, August 12, 2018 09:39:52 Ford brought the new generation mid-size Ranger pick-up at the Detroit Auto...
Saturday, August 11, 2018 09:34:13 At the Auto Show in Detroit, American car manufacturer Ford celebrates the...