MINI's Presence At 2014 Los Angeles Auto Show
|   Saturday, November 22, 2014
MINI reinvents itself with the newest model of the UK manufacturer, along with a very interesting perspective for the future of the brand, all of which will be presented at the 2014 edition of the LA Auto Show.

The launch of the new five-door MINI is a continuation of the successful strategy to expand the brand's popularity among a new target audience by broadening the range of models. With this debut, the MINI family now reaches a total of eight members.
Also, the selection of special equipment, accessories and MINI Connected services that enable the MINI fun driving emblem to be customized according to personal preferences, is greater than ever.

A view of the brand's future will also be presented at the LA Auto Show with a spectacular concept car. The MINI Superleggera Vision embodies a pioneering interpretation of a concept with a very rich tradition: the roadster - a combination of British style, Italian atmosphere, purist design, ultra-light construction and pure electric propulsion.

An individual character with versatile qualities, and yet a genuine MINI - this is how the five-door MINI that makes its debut in the United States during the LA Auto Show is seen. Two additional doors facilitate access to the rear, where three seats are available.

The Five-door MINI has a wheelbase that has been extended by 72 millimeters, providing more space for passengers and making the boot larger by about 30 percent compared to the three-door model, with a volume of 278 liters. Moreover, the back seats (60:40 divided ratio, with the possibility of folding) allows a maximum boot volume of 941 liters.

At the market launch, the new five-door MINI (average fuel consumption: 5.9 to 3.5 l / 100 km), customers will have six engines available in the new generation with three or four cylinders and MINI TwinPower Technology Turbo. The thrusters cover a power range from 70 kW / 95 hp and 141 kW / 192 hp and combined with the latest suspension technology provides unmistakable driving pleasure. Other features of the new MINI generation are an optimized display and operating concept plus the wide selection of innovative driver assistance systems.

The collaboration between MINI and the Italian manufacturer car body and design, Touring Superleggera, has resulted in a compact roadster study, whose design and concept are completely focused on the essential: driving pleasure and attractive appearance.

Mostly hand-made, the MINI Superleggera Vision presents a modern interpretation of the classic two-seater convertible. The design is at the same time minimalist and very emotional and combines the British style and Italian atmosphere.

MINI characteristic roadster proportions are drifting in a charismatic and fascinating note, which is synthesized by the finishing lines and surfaces typical of Touring Superleggera. With a rich tradition, the ultralight construction art and modern electric propulsion study contributes to a pure driving pleasure with a captivating agility, not to mention groundbreaking efficiency. Inside the MINI Superleggera Vision every aesthetic purist will get a timeless impression, which is created through generous spaces and high quality materials that are very authentic, because they were left largely in their original state.
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