Mini Could Use a Design Studio in the UK, Says Design Chief
|   Monday, January 20, 2014
Mini Boss Peter Schwarzenbauer says that the firm could do better with a design studio in the UK. The firm could do with a little more British theme, as their current design is more German. Mini currently has its design studio based out of Munich, Germany, while Peter says that they would be better equipped if a design studio was setup in Britain. It would give future vehicles a British feel.

Major announcements were made at the Detroit Motor Show this week; while Schwarzenbauer says internal debate is on to decide whether such steps could be taken in the near future.
When inquired about Mini's plans to launch an SUV, Schwarzenbauer said that the firm had close to 10 ideas for a new SUV. Based on their latest UKL platform, new designs should measure between 3.8 and 4.5 meters, which is longer than the current generation Countryman.

Based on parallel thoughts, Mini also thinks that it is better to focus on a few core designs and work on them for maximum results. We are yet to be officially informed of their current standings regarding new platforms and designs, although we expect at least one launch from the legendary car makers, this year. However, whatever maybe the outcome of this debate, Mini is sure to thrive and build cars on a new platform.

Mini incidentally has a few very radical designs in mind, which are not to be implemented at the moment due to current financial conditions. Mini sold a record number of vehicles this year, even though they had anticipated greater sales volume. Third generation vehicles from BMW Mini are currently on sale, while fourth generation models are under consideration.

China accounts for a major part of these sales, while demand in this quarter is expected to grow within the next half decade. Mini however is looking at immediate plans, rather than thinking about long term prospects. A new design studio is called for, to give future creations, the much deserved British feel. Various trim and interior options could be available by year end, while Schwarzenbauer says that these should fit well in current generation models without a hitch.

Simple DIY modifications could be performed at car dealers itself, according to the customer's wishes. BMW is also working on infotainment apps exclusively for Mini, which could be available this year too. Mini acts as a Vanguard for BMW. It increases sales volume and are available across various countries and remote destinations. Mini was actually an urban transporter, which is also used for the same nowadays.

Even though certain variants were famous for speed, modern cars are burdened with luxury. Hence, similar performance is not anticipated or achieved. This could however change on the next generation cars, without having to compromise on either luxury or performance. Various experiments were currently on, while a rogue plan actually reduced the seating capacity on every Mini. However, BMW has confirmed no radical changes so far. Hence, we could be looking at four seated options first.
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