Mercedes in 2012 faced Decline in sales by 3.9%
|   Saturday, January 19, 2013
We all are now familiar with the Mercedes Company and their automobiles. They are one of the most leading luxury carmakers in the world and were working quite well up until now. At this time, there is a growth in the demand of the luxury and exclusive cars that are in the budget. In India, too this demand has been increasing rapidly in the year 2012. As the trend goes in this direction, the Mercedes carmakers in India could not follow it up and thus there is some loss to the company.
The performance of the company and the car was not according to the demands and thus they have to face about 3.9% of the decline in their car sales. It is for the first time in their record list since 2009.

Audi and the Mercedes were competing for the tag of the second largest luxury carmakers of the world but now it seems that Audi makers have won the race due to this decline in the sale s of the car. There was an early discussion that the effect of the rising prices and other economic factors will affect the growth of the company. It was predicted that the Mercedes company will be having problem with their sales as the condition of the markets were not that stable and have done a negative impact on the sales of the car.

Although the company faces some difficulty but if we talk about a trio of luxury giants then the BMW is on the top of the list of the makers of the luxury cars and are maintaining their position. The BMW Company got about 9,375 cars that were sold in the previous year. As due to decline the second rank goes to Audi so it has a growth of about approximately 63%, which can be in, count of cars be 9,003, which is not that bad as compared to Benz. The Mercedes Company however sold only about 7,138 cars that were even less than what they sold in the year 2011.

When we look at the performance of the companies BMW and Audi, the company was no t going quite well in the month from April to November 2012. They were having a decline in sale of about 4255 units and 6.69%, which is a huge amount for the carmakers. This is a bad luck for the company but the company is planning to have some repairs of this. They are now putting their efforts and are planning to give at least three new models in this year. The models include A class, New E class and GL Class.

They are having high aims are being determined to be a part of this race and not to lose. The Mercedes Benz India is also making schedules for their car launching process. They are planning to launch 13 new car models in 3-4 years that count until 2015-16.

The company is saying that the support of the clients and the dealers will be helping them in this regard and one has to wait to see the results.
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