Mercedes Benz New Actros
|   Monday, July 23, 2012
Mercedes Benz have come up with a noble idea to advertise their new Mercedes Actros. And they really took the game to their competitors. The German manufacturers have teamed up with a taxi service company to pick up employees of Volvo and Volkswagen Group-owned MAN – competitors in the truck manufacturing market – at their respective headquarters.

But, instead of sending your typical passenger car or sedan-sized taxi, they sent Mercedes' brand new truck.
This was more than just a taxi service, but rather a test driving campaign. Employees from Volvo and MAN were given the chance to hop on the truck-taxi, which their competitors manufactured, as well as the official Mercedes Actros brochure.

Clearly confused, one of the employees got on the truck after asking ‘Is that the taxi to the airport?' Of course, it is not something that can be easily believed. After double checking if it really was his taxi, the employee admitted that Mercedes Benz ‘did a good job with the new Actros.' This clever piece of marketing was clearly targeted at Mercedes' competitors, rather than potential consumers, and its purpose was to prove that the new Actros is, as the ad says at the end, ‘Really convincing to everyone.'

It is 4 metres high and 2.5 metres wide. And, much like many other cars from the brand, boasts a very strong Mercedes Benz look on the outside. Yes it is a truck, but you would be amazed to see just how luxurious and spacious the Actros is on the inside. Moreover, it offers functionality that would only normally be available in a sedan. It comes with the new multifunction key, which includes suspension level control, activation of the interior lighting, call-up of key operating data, tyre pressure monitoring, stationary air conditioning or activation of auxiliary heating, etc. A truck driver can face circumstances where he has to spend days on the road.

The new Actros is therefore a work place, living area and sleeping area rolled into one, and it offers maximum relaxation to its drivers. The seats, which are already comfortable themselves, come with automatic weight adjustment, seat depth adjustment, adjustable vertical dampers, lateral contour support, shoulder support, and more. Incredibly, some variants are even armed with a massage function. But the Actros is much more than just comfortable. It is smart, too, as the Fleet Board system constantly analyses the driving style and informs the driver.

All these features add up to make the Actros a quality truck available in the market at the moment. And if you consider the brilliance of its promotion, it certainly is innovative.
PHOTO GALLERY
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