Maserati to Increase Dealership Network in and around UK by 2015
|   Saturday, October 26, 2013
Maserati is well on its way to doubling the number of dealerships across the United Kingdom by end 2015. The company has quite a few ambitions about rise in global sales and hence dealerships need to be setup along with backup service in order to cope up with increase in demand. Currently Maserati has 13 dealerships across UK which they plan on increasing to 20 by end 2014 and 26 by 2015.

This is a very important and interesting move following the launch of the Ghibli and the Levante.
Maserati is keen to take on stiff market competition from Mercedes Benz, Audi and BMW. Hence, this takes rivalry to a whole new level. China plays a very important role in this global expansion. The company is expecting annual sales equaling 50,000 by the end of 2015, while current global sales are close to 10,000.

Maserati has a clear track record so far. The company sold 309 cars in the UK back in 2009 followed by 239 so far in 2013. Experts believe that these figures will rise to 1800 by 2014. Maserati finds huge support in Europe, UK being one of its biggest clientele. Expansion plans as a result plays huge role in this part of Europe.

Maserati was keen on expansion for a long time and they thought about probable ways long back. It is time for implementation and certain processes are undertaken hence. New dealership networks will be solely Maserati as Ferrari announced that they do not wish to enhance sales any further. Ferrari announced that they do not want to provide affordable vehicles. Instead the company is looking forward to maintaining brand value and prices.

Maserati on the other hand needs mass support and they are planning on building a strong and reliable customer base that will be supporting future innovations and products. Building up brand value is what the company is focusing on right now and they have been fairly successful as far as this is concerned. Their new range of vehicles consists of capable machines like the very successful Quattroporte Coupe which actually induced confidence into the management to make this important move.

Design wise, Maserati has its own distinct classy appeal and people seem to like them over BMW for their distinctive appeal which they bring to the owners. These are luxury sedans and coupes at their best and interior trim levels echo this claim. The interior consists of premium leather trim on any of these vehicles while performance varies according to various classes.

News about Maserati spreading out into Asian markets is doing the rounds across China and other important markets. This provides the company a great new platform to gain foothold in a developing market. We expect high sales in China while the company should come up with massive plans for this part of the world too. We have already discussed about performance aspects of these vehicles and will not be going into details. Stay tuned and be updated about latest developments regarding Maserati.
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