Mahindra makes a comeback in the UK Market with the 2016 e2o
|   Thursday, July 23, 2015
Mahindra is planning to make its way back into the UK automobile market with an innovative sub-£10000 electric car known as Mahindra e2o. This vehicle will be available in showrooms by the first quarter of 2016. Mahindra has decided to launch e2o's fully electric exclusive export variant in the UK market. Previously this company had released the Mahindra Revai as Mahindra G-Wiz in the European market and it did quite well.


This 2016 2-door variant will be a four seater like its predecessor.
Indian Business Media and Business news publications like livemint.com has quoted Pawan Goenka, Executive Director and President, Automotive & Farm Equipment Sector saying that Mahindra had performed an extensive market research on the European Automobile Market and they are hopeful about the outcomes.


Mahindra intends to invest up to £20 million on developing this electric car with their latest technologies. Sources confirm that the company's Executive Director had a discussion with the U.K. government regarding this car's manufacture and they intend to do well in the sub-£10k segment.

Even though Mahindra owns SangYong in United Kingdom but they want to manufacture this vehicle under their own brand name because that would help them to gain recognition as an important OEM (original Car Manufacturer) in the European Market.

An official said, "Mahindra is planning to build her own distribution center in Europe and intend to target the individual consumer - perhaps drivers who are looking for a second vehicle in the sub-£10,000 range for short drives and inner-city commutes. Improved performance and reduced price would be our key strategy."

In terms of its dimensions this car will be 3280 mm long, 1560 mm high and 1514 mm wide and will have a 1958 mm wide wheelbase. Mahindra will make sure that the new 2016 e2o is more powerful and faster. Based on its market report in Asia we can say that this car will do well in the European Market. Being an electric vehicle this car should come with a longer battery life if it intends to do well. Asian variant of this car has and mileage of 50 mph and the international variant will provide 75 mpg.
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