Lexus launches lower cost Lexus IS to capture the market
|   Thursday, November 22, 2012
The Lexus Motors have newly launched Lexus IS in Europe. It is a premium third generation sedan. Lexus IS is struggling to compete with German rivals such as Audi BMW and Mercedes –Benz. The 2013 Lexus IS will take the concept from Lexus LF-CC which made a debut at September's motor show in Paris.

Many additional features are there in this car. It is equipped with aggressive version of spindle grille. A set of piercing headlights as well as LED tail lights are also featured.
It is available in many attractive colors. Despite the psychedelic camouflage, the new model has sports side skirts, which makes the car sleeker. The car is comparatively much heavier than the Lexus GS to improve efficiency and dynamic ability. The rear and the front overhangs are made shorter than the second generation car.

A heavy wide screen allows the appearance of couple-style. Lexus is planning to launch the alternatives for IS250 and IS 350 in the early 2013. Also they are planning to launch a hybrid version for the first time. In Australia the Lexus Motors CEO Tony Cramb confirmed that the IS hybrid is on the wish list of local division. It will join the other cars of the line-up on their stores in 2013.

After the launch of IS, Lexus Motors will launch a high-powered Lexus IS F variant in the year 2014.They are also planning to launch a coupe and a convertible variant .Many Lexus convertible variant are also launched bi Lexus Motors before .But the CEO Tony Cramb said "The convertible which will be launched in the year 2014 will have some special and powerful features."

The sale of Lexus IS is reducing at a rate of 18.8 percent across Australia. Only 1777 units are delivered in the first nine months of the year. That is why the organization is planning to reduce the price of this newly launched car. In comparison Lexus Is is lagging behind the Mercedes –Benz C class.BMW 3 series and Audi A4.4596 units of Mercedes C class,3845 units of BMW 3 Series and 2170 units of Audi A4 are sold in the first nine month.

The Lexus IS is created with aluminum and carbon fiber to make the exterior very hard as well as light. The engine has the top speed of 326 kilometer per hour and can accelerate 0 to 60 km per hour in 3.1 seconds. The MP412 C is very fast. The chassis is made up of fiber glass which reduces the weight and helps to keep the vehicles strong oh the wheels. The gear system of this car is very user friendly and very smooth to shift the gears. It has a 45 liter Fuel tank which is comparatively on a higher side.

Mercedes, Audi and BMW are very much old companies. They are making cars for over 100 years. But Lexus Motors is a 22 year old company. But in this short time this car manufacturing organization has developed so much that they are presently trying to compete with the world famous car manufacturers.
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