Lexus is Focusing to Launch Medium Sized Wonders on the Street
|   Tuesday, September 09, 2014
Lexus, the Australian Motor company plans to attract more customers to buy its models in the coming year. That's why the makers have increased the making percentage by more than five percent on year for next few years.

Lexus is concentrating more on middle sized vehicles and producing them more and more now. Few of those models are SUV, Lexus NX and Lexus Coupe RC. These models have world class designs and first time luxurious car buyers are expected to book them at a large number.


Lexus' Australian Boss, Mr. Sean Hanley spoke in New York about Lexus RC's launch and said that he is really excited about it. He accepted that the growth of his company is very good and he can clearly see an acceleration coming in its sell in near future.

Now they are looking for the bigger market which is called as step up marketplace as per Hanley's belief. Those who are coming from mainstream they always look for something else in mainstream motoring. The company owner is really positive about the importance and quality of the company. People have a good reputed feeling about this brand and hence the company can set up in market very well. For this they need to really focus on their energy.

In the year 2013, Lexus managed to sell 6920 numbers of vehicles in Australian market. From January up to July of this year, Toyota, other famous brand managed to sell 3990 vehicles. However these figures will surely improve dramatically when the latest trends RC 350 and NX SUV will appear in the market and ready for sell. These are expected to be highest selling models from this brand.

Lexus has to sell a mighty number of 9000 vehicles by the end of 2019 to achieve the growth of five percent by the calculation of year by year up to next five years. If they can achieve this, then it will surely win race of market sales from their German rivals.

As per Hanley it will play the role of a long racing horse but will not involve in any price games like German brands normally do. For him performance, specification and customer satisfaction hold the key not the price.

Hanley also admitted that in the long races of sales ups and downs do appear because that's a part of business. Everyone remembers it was a record braking selling performance just after the introduction of Lexus IS and GS. But it did not catch the eyes of everyone that much because of eye catching growth of brands such as Mercedes-Benz, Audi and BMW etc. These all had above 9 percent of growth. These have also made their parts more affordable for better sell.

However considering price and quality, Nexus is really amongst the top brands in Australia. Today there are arguments everywhere that what really a luxury car is. At the end it's all about the status and the customer service that brands offer to buyers and fans.
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