Lexus Cars to Focus more on emotion and sports
|   Tuesday, November 18, 2014
The European Lexus Chief speaks about next generation Lexus models that these will be sportier and more emotional in the coming seasons. Such a statement will surely please the fans that look for sportier and full of comfort inside their cars.

Lexus is relatively like a minnow in the race of premium brands which sells around half of a million units per year across the globe which is very less than Audi, Mercedes and BMW. In Europe, its selling unit number is even lesser which is only 40,000 units during 2013.


To be in the toppers, company is thinking to add dynamic contents to make it a legend in terms of refinement, excellent service and latest hybrid technology. Next generation products will become sharper and sportier.

He has talked to Akio Toyoda who is the Chief of Toyota about how he managed his company reach at this position and how he backed its cars for example GT86. Now Lexus is looking forward to new attractions which will take everybody's attention.
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