Kia Provo: The Concept That Rivals The Nissan Juke
|   Thursday, March 07, 2013
The Kia Provo is the concept for a future rival of the MINI and Citroen DS3 models, in a segment that took life after the Nissan Juke first appeared. The name of the new concept is very curious. Provo is the name of the largest city in Utah.

The Kia brand has delivered 211,088 cars worldwide in January, a new historical record. The auspicious balance corresponds to a considerable plus of 13.9 percent over the same period of the last year.

The engines of this growth were China and Europe, markets where Kia has enjoyed substantial appreciation of 50.
percent and 6.3 percent sales figures. The Chinese customers bought 57,575 cars produced by Kia, while Europeans have registered 38,059 units in January.
The new concept will certainly attract attention with its design philosophy: the "tiger nose" being seamlessly integrated into a sport grille, tempered by other friendly features like the headlights. All these are complemented by strong lines, inspiring speed and power from every angle you look. That also seems to be the opinion of an official belonging to the South Korean manufacturer.

With a dynamic coupe profile, the Kia Provo aims to provide an alternative for devoted young customers dwelling in the city. Based on a shortened Kia Rio platform, the four-wheel-drive hatchback is 3.88m long and 1.35m tall and has a 2+2 cabin layout. It was created by Kia's Frankfurt design team, led by chief designer Gregory Guillaume, who in turn reports to the Hyundai-Kia design boss Peter Schreyer. Most likely, the next version of the series will receive two extra doors and oversized wheels and components to cancel the brightness typical of a show car. The interior uses a minimalist style, focused on flawless finish and simple, intuitive commands, arranged for the driver's comfort.

The Kia designers said they were inspired by road cars such as the Fiat 500 Abarth, Alfa GT Junior and less known cars like the the Innocenti Mini De Tomaso. Kia's designers have also taken some inspiration from 1950s race cars, as using a quilted leather to cover the seats and centre tunnel shows. The interior really gives off a premium feeling, not only because of the aforementioned elements but also due to the digital dashboard and other control elements.

Powering the car's front wheels is a 201 horsepower 1.6-litre turbo petrol engine, which sends power to the wheels via a seven-speed DSG gearbox. The rear axle is driven by a small 44 horsepower electric motor.
This concept really announces itself as apossible rival for the Mini, but if the Provo will reach mass production you can be almost certain that not all of these elements will be preserved.

Other than that, details are still scarce, but rumors are flowing in the European media that indicate the Provo might precede a production-bound crossover ready to take on the Juke.

In any case, the concept will arrive at Geneva, and if everything goes well, the start of the series production model, could come swiftly, as swift as this fall at the Frankfurt Motor Show.
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