Kia confirms its plan for new Toyota Prius 2016 rival
|   Thursday, November 06, 2014
South Korean brand manufacturer Kia officially confirms that it is up to launch within next of two years its own rivaling dedicated new hybrid model, Toyota Prius. Hence, based on new hybrid transmission and bespoke platform, this new model internally known as the DE having an electric motor and petrol engine of 1.6 liter, which will be exclusively be marketed as hybrid opposed to current version as to the gasoline model.

However, this upcoming model has not yet been emerged with any of its technical details, but the model launch seems to be conventional hybrid consisting plug-in version that follows with having of large battery pack.
Compared to Volkswagen Golf, this new Kia's five door hatchback car is more compact car making just over slight 4.3m long and also smaller than its own model Sportage.

Kia will have to struggle more for mighty Prius for sure, as many automakers have already be sought on DE. The project has been developed from the beginning by Kia company on their own and recently it been seen that Kia has been seriously thinking about its future hybrid cars.

Kia and Hyundai automakers are not the one only to be hoping for Prius to unseat from its existing perch. According to the sources told the Reuters, that the Ford Auto Co. will also be first to work on DE which might get launch with as 2020 models.

The style of DE is made in such way that it looks like compact estate crossover version model, such that it gives passing resemblance to the type of Peugeot 2008 models. Moreover, DE's interior gives benefits from latest Kia's styling shift that can be firstly seen in new generation model Optima which is likely to get unveil in early 2015.

According to the sources of Kia, new model will have two roles that are to be getting sold globally. Firstly, Kia will get aid to meet CO2 regulation fleet with 95g/km to get into force during 2020 in Europe. Its next role is taking the sales off of Toyota Prius in the dominating market.

Unlike existing Honda Insight and Prius dedicated hybrids, the exterior styling of DE with most obviously quite mainstream nods to the aerodynamic efficiency that been seen in extended, tailgate spoiler and wrap-around. As like Volkswagen Golf, the interiors of future Kia has been nicely styled almost all matt black are finished with plastics such that facilitating cabin with an impressive up-market, appearance and if restrained.

However, according to Kia's market research, many buyers of Prius will be willing to buy wrapped dedicated hybrid styling in a lesser extreme, although it meant to have the fuel consumption slight poor. In UK, interestingly DE has become the customer research subject where according to Kia's senior source it has given good validations.

Kia's source told AutoCar, that the platform for Kia's future for DE might become very much important, as it represent customer's two issues downsizing and also required for alternative drivetrains. Moreover, DE platform for upshot will be the base for many of its future body-styles.
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