Jaguar Land Rover to come up with more Special Operations vehicles division plan
|   Friday, October 31, 2014
Jaguar Land Rover plans for new tuning division future vehicles turning its attention towards Defender as with more Special Operation Vehicles with an SVR badge. JLR promises nimble response for the demand of both customer and as well as competition from this new plan. Currently, Range Rover Sport SVR unveiled newly formed quickly turning entity powered with V8 supercharged 5.0L engine developing 542bhp and Jaguar F-type Project-7 that is developed by Special Vehicle Operations.


Land Rover former and Special Operation division boss John Edwards says, the department having 500 employees has four expertise main areas such as; personalization, special vehicles, branded goods and heritage. However, the work of special vehicles will deliver halo derivatives of new SVR of the Range Rover Sport mould.

According to British vehicle marquee, this new model getting such facility will be Jaguar Land Rover's global centre in terms of excellence for its high-end luxury creation bespoke commissions also being extreme performance car models. The company will be approximately going to invest Rs.200 crore for the installation of new specialist equipment and also commissioning suite for customers.

John Edwards said, "Excited from getting such facility having the potential and also capabilities. Will truly try to create iconic model for global reputation reinforce of both Land Rover and Jaguar brands as once we expand product portfolio and also fulfill the ambitious plans".

With Autocar, John Edwards recently speaking explained that this will be offered with sub-divided features like having luxury, all-terrain and performance. Further he said that, unveiling of new SVR variant of popular Defender is still on cards to get unveiled next year which would include Defender's run-out special edition, also identifies broader conceptual space in-between Paris-Dakar and Camel Trophy. Moreover, other details remain scarce and will be in limited and also will be more focused on motorsports off-road events.

Next year 2015 Land Rover will be celebrating for the outgoing Defender. John Edwards has been adamant that now the car owners in many years won't be forgotten about and will be highlighting the opportunities such as to get been engage with the fan base through new division heritage wing.

Elsewhere, for Special Operations this year is likely busy. Edwards confirmed that the search for Project-8 as continuous process work and unveiled that it is future limited run model stand-alone vehicles demanded by customers enthusiasm will be certainly going to be strong influence to be significant division future part where Land Rover and Jaguar models gets the SVR badge.

For the derivatives of Jaguar what will mean by SVR badge is also yet to get been finalized. Because the model yet to receive SVR badge Edwards cited that brand's DNA needs to be properly defined before it can be appropriately applied to the Jaguar models.

It likely seems that Jaguar high performance will be adopting SVR name badge and will use it as similarly as Mercedes-Benz use AMG badge nameplate and BMW make use of its M division nameplate badge. It's the first model to get roll out from Special Operation vehicle division.
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