Jaguar Land Rover invests 370 Million Pounds in the fourth generation Range Rover
|   Wednesday, October 10, 2012
Jaguar Land Rover has invested close to 370 Million Pounds in the upcoming fourth generation Range Rover line up. The British premium car maker has planned to launch the vehicle in over 170 countries and hence the need for investment and up gradation.

The fourth generation Range Rover is being hailed as the world's most refined SUV and the production capacity of the facilities are being enhanced to meet the initial burst of demand that the company is expecting.
The initial figures of inquiry has been overwhelming and the bookings are set to fire up post November. Therefore Jaguar Land Rover is making advance plans to meet the demand.

This is a three year project and is supporting close to 1000 jobs in engineering, designing and product development and manufacturing and this is set to affect the general economy in a positive aspect as well. Jaguar land Rover has always planned to make big investment in Britain and the company has been involved in investing huge sums in the past. However, this is the first one time investment of this scale.

With the help of a 370 Million Pounds investment, Jaguar Land Rover has been able to develop the world's most light weight, energy efficient, technologically advanced and powerful SUV. The vehicle is 22 percent more fuel efficient than its predecessor and 20 percent lighter than the current production model.

The fourth generation is on its way to production and the project is progressing by firing up all its cylinders. The export revenue generated by Jaguar Land Rover is close to 8 Billion Pounds annually and the customers can expect to get their vehicles handed over to them from the middle of 2013.

The first generation Range Rover had been introduced close to four decades back and the introduction of the new model is signaling the beginning of a new generation of vehicles from Jaguar Land Rover.
This vehicle features a host of advanced light weight materials like aluminum and hi tech carbon fiber and the vehicle has been designed keeping in mind the optimum safety of the driver and the passengers.

The demand for the Range Rover had suddenly gone up in August and the brand has picked up speed in terms of sales since. The fourth generation has generated a lot of hype in the market and the vehicle is expected to do well post launch.

The sales have picked up in the last 12 months and the developing markets of China, India, South Africa etc has been the major source of bookings. Jaguar Land Rover plans to open its doors to a few other South Asian and African countries and this is the opportune moment to tap the untapped market.

The pricing and detailed technical specifications have not been disclosed as of yet and Jaguar Land Rover plans on announcing the details post the ongoing Paris Motor Show 2012. This vehicle is perfect for everyday use as well as for off road stints and is the most powerful Range Rover yet.
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