Is BMW Still the World\'s Best Selling Luxury Car Manufacturer?
|   Wednesday, August 08, 2012
Bayerische Motoren Werke (Bavarian Motor Works) is the name of the automobile, motorcycle and engine manufacturing company popularly known by the abbreviation BMW. This German company is most famous for its automobiles all though it is responsible for producing over 112,000 motorcycles every year.

The company is famous for producing luxury cars although the company is about much more. BMW is responsible for producing over a million automobiles each year.
The contribution of the company to the economy is noteworthy. The brand has a significant influence on the automobile sector. The brand, being as reliable as it is, stands apart from the rest of the companies.

We all credit the German automobile companies, with the ability of producing hardy luxury cars. BMW is not the only German automobile company. Audi is the closest competition BMW has when it comes to German luxury car companies. The competition between the two German companies has always been neck and neck. This competition has brought both the companies to the top of the table. Although the German companies are one of the leader, nations world wide have their automobile companies snapping at the heels of BMW.

All said and done we cannot help but notice that the stiffest competition is from the German companies- Volkswagen, Mercedes Bens and Audi.

Whether a sedan, hatch back or SUV; BMW faces companies trying to outdo them all the time. The German brand is popular worldwide. With dealerships and service centres almost in every nation of the world, BMW has covered quite a large market. Although the production is always adequate, there has been significant change in market trends in the past few years. There has been a drop in automobile demands around the globe. Yet, we have seen that the demand for luxury cars have not faced too grave a downfall. The demand of luxury cars comes from an elite stratum of the society, which can afford luxury cars even in the bleakest market situations.

Even though the demand for luxury cars remains more or less constant, the 2008-2009 recession periods have been an eye opener. The raid depletion of demand had taken a toll on the financial balance of the company. To ensure that the event is not repeated, BMW has decided to maintain an enormous liquidity cushion. BMW is determined to maintain its position as the world's best selling luxury car manufacturer. To do so the company will have to sail turbulent waters.

There has been a slight depletion in production due to a fall in demands. Both the European as well as the Chinese market has seen a drop in demands. The price pressure in China has led to steep competition to gain power over the market. Despite the falling demands BMW has been one of the top sellers ensuring high profits year round. This has encouraged scope of introduction of new models and enhancement of old ones.

In all, in the year 2012 the market seems to be quite a volatile one for all luxury car manufacturers. Irrespective of the threats BMW seems confident of where it stands in the market.
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